Inspiration for Excellence

Benchmarking Mobile Page Speed: Insights from Search-to-Discover Pages

Loading Speed Mobile

In today's dynamic digital environment, the loading speed of your mobile landing pages is a pivotal factor in capturing a visitor's interest and converting them into active explorers. For Search-to-Discover landing pages, which are designed to guide visitors through a discovery process, facilitating exploration of products, services, or information, speed is particularly crucial. These pages serve as gateways that help visitors find what they are looking for quickly and efficiently. As mobile usage for browsing and discovery continues to rise, optimizing these pages for rapid loading is essential, ensuring a seamless exploration experience that significantly reduces bounce rates and enhances discovery potential.

The Importance of Lightning-Fast Mobile Landing Pages

Rapid Response to User Expectations: Visitors on Search-to-Discover landing pages seek swift and effortless access to information. Google's research reveals that increasing page load time from one to five seconds boosts the likelihood of a mobile visitor bouncing by 90%. This statistic emphasizes the critical importance of fast loading times to sustain engagement and support the discovery journey on these pages.

Enhancing User Experience: A quick and smooth loading experience is crucial for maintaining user engagement on Search-to-Discover landing pages. Delays caused by slow-loading elements like large images or non-optimized videos not only impair the user experience but also negatively impact the effectiveness of these pages in facilitating user discovery. Balancing visually engaging content with the technical demands of fast page loads is vital for encouraging exploration and interaction.

Search Engine Ranking Benefits: Google explicitly states that page speed is a critical factor for mobile search rankings. Faster loading pages are more likely to achieve higher rankings in search results, which is essential for driving organic traffic to your Search-to-Discover landing pages, thereby supporting your online marketing strategies.

Landing Pages with the Best Design

Explore our curated collection of Search-to-Discover landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Claimcompass

ClaimCompass Landing Page
The ClaimCompass Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Just Eat

Just Eat Landing Page
The Just Eat Landing Page is getting 84/100 (Scan Score) on the desktop version.
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BT

BT Broadband Landing Page
The BT Broadband Landing Page is getting 84/100 (Scan Score) on the desktop version.
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OhmConnect

OhmConnect Texas Landing Page
The OhmConnect Texas Landing Page is getting 81/100 (Scan Score) on the desktop version.
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Semrush

Semrush Landing Page
The Semrush Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Zillow

Zillow Sell Landing Page
The Zillow Sell Landing Page is getting 77/100 (Scan Score) on the desktop version.
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IGS Energy

IGS Energy Green Electricity Landing Page
The IGS Energy Green Electricity Landing Page is getting 77/100 (Scan Score) on the desktop version.
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Wise

Wise Jobs Landing Page
The Wise Jobs Landing Page is getting 75/100 (Scan Score) on the desktop version.
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Gilead

Gilead Clinical Trials Landing Page
The Gilead Clinical Trials Landing Page is getting 75/100 (Scan Score) on the desktop version.
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Publicis Sapient

Publicis Sapient Careers Landing Page
The Publicis Sapient Careers Landing Page is getting 72/100 (Scan Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Best Design

Claimcompass

ClaimCompass
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
Learn more from this case study

OhmConnect

OhmConnect Texas
The OhmConnect Texas Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

BT

BT Broadband
The BT Broadband Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

IGS Energy

IGS Energy Green Electricity
The IGS Energy Green Electricity Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Semrush

Semrush
The Semrush Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Just Eat

Just Eat
The Just Eat Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Gilead

Gilead Clinical Trials
The Gilead Clinical Trials Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Zillow

Zillow Sell
The Zillow Sell Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Publicis Sapient

Publicis Sapient Careers
The Publicis Sapient Careers Landing Page is getting 72/100 (Scan Score) on the mobile version.
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Wise

Wise Jobs
The Wise Jobs Landing Page is getting 71/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Search-to-Discover landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Semrush

Semrush Landing Page
The Semrush Landing Page with the CTA button "Start now" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

IGS Energy

IGS Energy Green Electricity Landing Page
The IGS Energy Green Electricity Landing Page with the CTA button "SEE AVAILABILITY" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

Wise

Wise Jobs Landing Page
The Wise Jobs Landing Page with the CTA button "View all jobs" is getting 95/100 (Act Score) on the desktop version.
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OhmConnect

OhmConnect Texas Landing Page
The OhmConnect Texas Landing Page with the CTA button "View Plans" is getting 93/100 (Act Score) on the desktop version.
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Claimcompass

ClaimCompass Landing Page
The ClaimCompass Landing Page with the CTA button "Check my flight" is getting 92/100 (Act Score) on the desktop version.
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BT

BT Broadband Landing Page
The BT Broadband Landing Page with the CTA button "See your deals" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Just Eat

Just Eat Landing Page
The Just Eat Landing Page with the CTA button "Search" is getting 91/100 (Act Score) on the desktop version.
Learn more from this case study

Publicis Sapient

Publicis Sapient Careers Landing Page
The Publicis Sapient Careers Landing Page with the CTA button "Search" is getting 87/100 (Act Score) on the desktop version.
Learn more from this case study

Gilead

Gilead Clinical Trials Landing Page
The Gilead Clinical Trials Landing Page with the CTA button "Find Trials" is getting 84/100 (Act Score) on the desktop version.
Learn more from this case study

Zillow

Zillow Sell Landing Page
The Zillow Sell Landing Page with the CTA button "Enter your address" is getting 30/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Just Eat

Just EatEye-Tracking Overview
The Just Eat Landing Page with the CTA button "Search" is getting 96/100 (Act Score) on the mobile version.
Learn more from this case study

Semrush

SemrushEye-Tracking Overview
The Semrush Landing Page with the CTA button "Start now" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Publicis Sapient

Publicis Sapient CareersEye-Tracking Overview
The Publicis Sapient Careers Landing Page with the CTA button "Search" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page with the CTA button "Check my flight" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

BT

BT BroadbandEye-Tracking Overview
The BT Broadband Landing Page with the CTA button "See your deals" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

OhmConnect

OhmConnect TexasEye-Tracking Overview
The OhmConnect Texas Landing Page with the CTA button "View Plans" is getting 84/100 (Act Score) on the mobile version.
Learn more from this case study

Wise

Wise JobsEye-Tracking Overview
The Wise Jobs Landing Page with the CTA button "View all jobs" is getting 76/100 (Act Score) on the mobile version.
Learn more from this case study

IGS Energy

IGS Energy Green ElectricityEye-Tracking Overview
The IGS Energy Green Electricity Landing Page with the CTA button "SEE AVAILABILITY" is getting 74/100 (Act Score) on the mobile version.
Learn more from this case study

Gilead

Gilead Clinical TrialsEye-Tracking Overview
The Gilead Clinical Trials Landing Page with the CTA button "Find Trials" is getting 72/100 (Act Score) on the mobile version.
Learn more from this case study

Zillow

Zillow SellEye-Tracking Overview
The Zillow Sell Landing Page with the CTA button "Enter your address" is getting 64/100 (Act Score) on the mobile version.
Learn more from this case study

Evaluating Mobile Page Speed for Search-to-Discover Landing Pages

In this section, we unveil a comprehensive ranking of landing pages based on their mobile loading speeds, specifically tailored for Search-to-Discover objectives. These selected landing pages are meticulously ranked from the swiftest to the most leisurely, courtesy of our Mobile Load Score.

Introduction to the Mobile Load Score

The Mobile Load Score from Landingmetrics serves as a pivotal metric for gauging the efficiency of a landing page's loading process on mobile devices, crucially impacting Search-to-Discover initiatives. This score encompasses various factors, including server response time and mobile-specific optimizations. It integrates three vital sub-scores: the Mobile Lighthouse Score, offering a comprehensive assessment encompassing speed and SEO tailored for mobile devices; the Mobile First Contentful Paint (FCP), pivotal for delivering captivating initial impressions during the discovery phase; and the Mobile Largest Contentful Paint (LCP), crucial for prompt user engagement by evaluating the time it takes for the main content to become visible.

Mobile Speed Rankings: Search-to-Discover Landing Pages

This straightforward categorization aims to spotlight real-world examples of Search-to-Discover landing pages that exhibit exemplary mobile speed optimization. It showcases a diverse spectrum of performances, ranging from top-tier to those with opportunities for enhancement. Optimizing mobile speed is paramount for Search-to-Discover endeavors, ensuring swift and seamless access to foster exploration and elevate user discovery experiences.

Mobile Landing Pages with the Best Design

Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
Learn more from this case study

OhmConnect

OhmConnect TexasEye-Tracking Overview
The OhmConnect Texas Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

BT

BT BroadbandEye-Tracking Overview
The BT Broadband Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

IGS Energy

IGS Energy Green ElectricityEye-Tracking Overview
The IGS Energy Green Electricity Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Semrush

SemrushEye-Tracking Overview
The Semrush Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Just Eat

Just EatEye-Tracking Overview
The Just Eat Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Gilead

Gilead Clinical TrialsEye-Tracking Overview
The Gilead Clinical Trials Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Zillow

Zillow SellEye-Tracking Overview
The Zillow Sell Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Publicis Sapient

Publicis Sapient CareersEye-Tracking Overview
The Publicis Sapient Careers Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Wise

Wise JobsEye-Tracking Overview
The Wise Jobs Landing Page is getting 71/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Search-to-Discover landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Search-to-Discover, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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