Inspiration for Excellence

Top Search-to-Discover Landing Pages for Visual Experience

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The initial moments after a user arrives on a Search-to-Discover landing page are pivotal. In today's fast-paced digital landscape, where attention spans are shorter than ever, the first visual encounter plays a vital role in shaping user engagement. This type of landing page is meticulously designed to facilitate exploration and discovery through a seamless search experience. An effective visual design must immediately capture the user's attention and effortlessly guide them towards the search functionality, all while maintaining a visually appealing and elegant layout. The primary objective of this landing page is to encourage visitors to initiate searches and discover relevant content or products, thereby enhancing their overall browsing experience.

Landing Pages with the Best Design

Explore our curated collection of Search-to-Discover landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Claimcompass

ClaimCompass Landing Page
The ClaimCompass Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Just Eat

Just Eat Landing Page
The Just Eat Landing Page is getting 84/100 (Scan Score) on the desktop version.
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BT

BT Broadband Landing Page
The BT Broadband Landing Page is getting 84/100 (Scan Score) on the desktop version.
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OhmConnect

OhmConnect Texas Landing Page
The OhmConnect Texas Landing Page is getting 81/100 (Scan Score) on the desktop version.
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Semrush

Semrush Landing Page
The Semrush Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Zillow

Zillow Sell Landing Page
The Zillow Sell Landing Page is getting 77/100 (Scan Score) on the desktop version.
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IGS Energy

IGS Energy Green Electricity Landing Page
The IGS Energy Green Electricity Landing Page is getting 77/100 (Scan Score) on the desktop version.
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Wise

Wise Jobs Landing Page
The Wise Jobs Landing Page is getting 75/100 (Scan Score) on the desktop version.
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Gilead

Gilead Clinical Trials Landing Page
The Gilead Clinical Trials Landing Page is getting 75/100 (Scan Score) on the desktop version.
Learn more from this case study

Publicis Sapient

Publicis Sapient Careers Landing Page
The Publicis Sapient Careers Landing Page is getting 72/100 (Scan Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Best Design

Claimcompass

ClaimCompass
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
Learn more from this case study

OhmConnect

OhmConnect Texas
The OhmConnect Texas Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

BT

BT Broadband
The BT Broadband Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

IGS Energy

IGS Energy Green Electricity
The IGS Energy Green Electricity Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Semrush

Semrush
The Semrush Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Just Eat

Just Eat
The Just Eat Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Gilead

Gilead Clinical Trials
The Gilead Clinical Trials Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Zillow

Zillow Sell
The Zillow Sell Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Publicis Sapient

Publicis Sapient Careers
The Publicis Sapient Careers Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Wise

Wise Jobs
The Wise Jobs Landing Page is getting 71/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Search-to-Discover landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Semrush

Semrush Landing Page
The Semrush Landing Page with the CTA button "Start now" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

IGS Energy

IGS Energy Green Electricity Landing Page
The IGS Energy Green Electricity Landing Page with the CTA button "SEE AVAILABILITY" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

Wise

Wise Jobs Landing Page
The Wise Jobs Landing Page with the CTA button "View all jobs" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

OhmConnect

OhmConnect Texas Landing Page
The OhmConnect Texas Landing Page with the CTA button "View Plans" is getting 93/100 (Act Score) on the desktop version.
Learn more from this case study

Claimcompass

ClaimCompass Landing Page
The ClaimCompass Landing Page with the CTA button "Check my flight" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

BT

BT Broadband Landing Page
The BT Broadband Landing Page with the CTA button "See your deals" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Just Eat

Just Eat Landing Page
The Just Eat Landing Page with the CTA button "Search" is getting 91/100 (Act Score) on the desktop version.
Learn more from this case study

Publicis Sapient

Publicis Sapient Careers Landing Page
The Publicis Sapient Careers Landing Page with the CTA button "Search" is getting 87/100 (Act Score) on the desktop version.
Learn more from this case study

Gilead

Gilead Clinical Trials Landing Page
The Gilead Clinical Trials Landing Page with the CTA button "Find Trials" is getting 84/100 (Act Score) on the desktop version.
Learn more from this case study

Zillow

Zillow Sell Landing Page
The Zillow Sell Landing Page with the CTA button "Enter your address" is getting 30/100 (Act Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Most Effective CTA

Just Eat

Just EatEye-Tracking Overview
The Just Eat Landing Page with the CTA button "Search" is getting 96/100 (Act Score) on the mobile version.
Learn more from this case study

Semrush

SemrushEye-Tracking Overview
The Semrush Landing Page with the CTA button "Start now" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Publicis Sapient

Publicis Sapient CareersEye-Tracking Overview
The Publicis Sapient Careers Landing Page with the CTA button "Search" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page with the CTA button "Check my flight" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

BT

BT BroadbandEye-Tracking Overview
The BT Broadband Landing Page with the CTA button "See your deals" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

OhmConnect

OhmConnect TexasEye-Tracking Overview
The OhmConnect Texas Landing Page with the CTA button "View Plans" is getting 84/100 (Act Score) on the mobile version.
Learn more from this case study

Wise

Wise JobsEye-Tracking Overview
The Wise Jobs Landing Page with the CTA button "View all jobs" is getting 76/100 (Act Score) on the mobile version.
Learn more from this case study

IGS Energy

IGS Energy Green ElectricityEye-Tracking Overview
The IGS Energy Green Electricity Landing Page with the CTA button "SEE AVAILABILITY" is getting 74/100 (Act Score) on the mobile version.
Learn more from this case study

Gilead

Gilead Clinical TrialsEye-Tracking Overview
The Gilead Clinical Trials Landing Page with the CTA button "Find Trials" is getting 72/100 (Act Score) on the mobile version.
Learn more from this case study

Zillow

Zillow SellEye-Tracking Overview
The Zillow Sell Landing Page with the CTA button "Enter your address" is getting 64/100 (Act Score) on the mobile version.
Learn more from this case study

Mastering Search-to-Discover Landing Pages: Best Practices

To optimize the visual experience on your discovery-focused landing pages, concentrate on Visual Clarity, Visual Balance, and Reading Ease. Implement these best practices to encourage exploration and enhance user engagement:

Visual Clarity Best Practices

  • Create a Proper Visual Hierarchy: Use elements like size, color, contrast, and alignment to highlight the search bar and key information, enhancing scannability and guiding users towards areas of interest.
  • Leverage Negative Space: Utilize adequate white space around the search interface and content displays to reduce clutter and focus user attention on exploring content.
  • Use Subheadings and Lists: Organize content under clear subheadings and in lists to help users quickly understand what information is available and how it can be accessed.
  • Visualize Content: Include engaging visuals such as icons, illustrations, or photos that categorize and represent different subjects or areas to explore.
  • Emphasize CTAs: Designate visually distinct and strategically placed call-to-action buttons that encourage users to delve deeper, such as 'Explore More', 'See Details', or 'Discover'.

Visual Balance Best Practices

  • Prioritize Elements: Carefully balance the placement of the search bar with content previews or links to ensure a harmonious layout that invites interaction and sustained engagement.
  • Implement Grid Systems: Apply grid systems to structure the page effectively, providing a visually appealing and functional layout that accommodates diverse types of content and exploration paths.
  • Ensure Consistent Spacing: Maintain uniform spacing to create a visually cohesive flow, enhancing both the aesthetic appeal and the usability of the page.
  • Conduct Regular Visual Assessments: Regularly review the balance and functionality of the page, ensuring that the layout continues to facilitate discovery and ease of use.

Reading Ease Best Practices

  • Craft Compelling Copy: Write clear, engaging copy that guides users on how to use the search and exploration tools effectively, highlighting the breadth and depth of available content.
  • Utilize Storytelling: Employ storytelling to introduce areas of content or features, making the discovery process intriguing and rewarding.
  • Shorten Paragraphs and Sentences: Use short sentences and paragraphs to keep the information light and digestible, encouraging continued exploration.
  • Choose Simple Language: Opt for straightforward language to ensure that instructions and descriptions are easily understood, making the discovery process accessible to all users.

By implementing these best practices, your search-to-discover landing pages will not only captivate users but also facilitate a seamless exploration experience, encouraging deeper engagement and satisfying user curiosity.

Mobile Landing Pages with the Best Design

Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
Learn more from this case study

OhmConnect

OhmConnect TexasEye-Tracking Overview
The OhmConnect Texas Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

BT

BT BroadbandEye-Tracking Overview
The BT Broadband Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

IGS Energy

IGS Energy Green ElectricityEye-Tracking Overview
The IGS Energy Green Electricity Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Semrush

SemrushEye-Tracking Overview
The Semrush Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Just Eat

Just EatEye-Tracking Overview
The Just Eat Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Gilead

Gilead Clinical TrialsEye-Tracking Overview
The Gilead Clinical Trials Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Zillow

Zillow SellEye-Tracking Overview
The Zillow Sell Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Publicis Sapient

Publicis Sapient CareersEye-Tracking Overview
The Publicis Sapient Careers Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Wise

Wise JobsEye-Tracking Overview
The Wise Jobs Landing Page is getting 71/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Search-to-Discover landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Search-to-Discover, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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