Inspiration for Excellence

Best Calls to Action on Ecommerce Landing Pages

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 A Call to Action (CTA) is an indispensable tool in encouraging consumers to interact directly with an ecommerce brand, whether it’s through engaging product descriptions, compelling promotional videos, or a digital interaction such as clicking a button on an online store. On ecommerce websites, CTAs are critical to the user interface design, often accentuated by visually appealing buttons and persuasive messages. These elements are crucial in directing shoppers toward specific actions that enhance their shopping experience, such as adding items to their cart or taking advantage of limited-time offers.  

The efficacy of a CTA is essential to the success of an ecommerce landing page. When precisely designed, a call to action immediately captures the attention of visitors, giving them a straightforward choice: to act or browse further. This choice is vital in driving transactions, from increasing cart additions to boosting overall sales.

 

In this analysis, we conduct a data-driven examination of various ecommerce landing pages, assessing their performance based on the effectiveness of their CTA design. Our methodology, founded on empirical evidence and scientific approaches, employs the Act Score—a metric for evaluating CTA efficiency. By utilizing predictive eye-tracking technology, we investigate the timing and visibility of CTAs and review ergonomic design factors to calculate the Act Score. This comprehensive strategy allows us to effectively determine how CTAs influence shopper behavior and enhance conversion rates, providing actionable insights for optimizing user engagement on ecommerce platforms.

 

Landing Pages with the Best Design

Explore our curated collection of Ecommerce landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Apple

Apple iPhone 15 Landing Page
The Apple iPhone 15 Landing Page is getting 89/100 (Scan Score) on the desktop version.
Learn more from this case study

Birchbox

Birchbox Landing Page
The Birchbox Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Opal

Opal C1 Landing Page
The Opal C1 Landing Page is getting 86/100 (Scan Score) on the desktop version.
Learn more from this case study

Sol'ace

Sol'ace Landing Page
The Sol'ace Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Keystone Resort

Keystone Plus Pass Landing Page
The Keystone Plus Pass Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Dior

Dior Beauty Landing Page
The Dior Beauty Landing Page is getting 82/100 (Scan Score) on the desktop version.
Learn more from this case study

Nike

Nike Jordan Basketball Landing Page
The Nike Jordan Basketball Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Dji

Dji Air 3 Landing Page
The Dji Air 3 Landing Page is getting 80/100 (Scan Score) on the desktop version.
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M&Ms

M&Ms Landing Page
The M&Ms Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Ring

Ring Protect Plans Landing Page
The Ring Protect Plans Landing Page is getting 80/100 (Scan Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Best Design

Birchbox

Birchbox
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
Learn more from this case study

Opal

Opal C1
The Opal C1 Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Apple

Apple iPhone 15
The Apple iPhone 15 Landing Page is getting 82/100 (Scan Score) on the mobile version.
Learn more from this case study

Sol'ace

Sol'ace
The Sol'ace Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Nike

Nike Jordan Basketball
The Nike Jordan Basketball Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Dji

Dji Air 3
The Dji Air 3 Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Dior

Dior Beauty
The Dior Beauty Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Ring

Ring Protect Plans
The Ring Protect Plans Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

M&Ms

M&Ms
The M&Ms Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Keystone Resort

Keystone Plus Pass
The Keystone Plus Pass Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Ecommerce landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Apple

Apple iPhone 15 Landing Page
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

Birchbox

Birchbox Landing Page
The Birchbox Landing Page with the CTA button "Build Your Box" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

Sol'ace

Sol'ace Landing Page
The Sol'ace Landing Page with the CTA button "SHOP ALL" is getting 93/100 (Act Score) on the desktop version.
Learn more from this case study

Dji

Dji Air 3 Landing Page
The Dji Air 3 Landing Page with the CTA button "Shop Now" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Tolltickets

Tolltickets Toll Boxes Plans Landing Page
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 92/100 (Act Score) on the desktop version.
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Huawei

Huawei Mate X3 Landing Page
The Huawei Mate X3 Landing Page with the CTA button "Buy" is getting 91/100 (Act Score) on the desktop version.
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Mooala

Mooala Landing Page
The Mooala Landing Page with the CTA button "SHOP ALL" is getting 90/100 (Act Score) on the desktop version.
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Ring

Ring Protect Plans Landing Page
The Ring Protect Plans Landing Page with the CTA button "Subscribe" is getting 90/100 (Act Score) on the desktop version.
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Zola

Zola Guest List Landing Page
The Zola Guest List Landing Page with the CTA button "Start your guest list" is getting 87/100 (Act Score) on the desktop version.
Learn more from this case study

Verizon

Verizon myPlan Landing Page
The Verizon myPlan Landing Page with the CTA button "Get Started" is getting 86/100 (Act Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Most Effective CTA

Apple

Apple iPhone 15Eye-Tracking Overview
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Tolltickets

Tolltickets Toll boxes plansEye-Tracking Overview
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Opal

Opal C1Eye-Tracking Overview
The Opal C1 Landing Page with the CTA button "Order Now" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Zola

Zola Guest ListEye-Tracking Overview
The Zola Guest List Landing Page with the CTA button "Start your guest list" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

M&Ms

M&MsEye-Tracking Overview
The M&Ms Landing Page with the CTA button "design your own" is getting 92/100 (Act Score) on the mobile version.
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The North Face

The North Face Gift CardEye-Tracking Overview
The The North Face Gift Card Landing Page with the CTA button "SHOP DIGITAL GIFT CARDS" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

Verizon

Verizon myPlanEye-Tracking Overview
The Verizon myPlan Landing Page with the CTA button "Get Started" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

Mooala

MooalaEye-Tracking Overview
The Mooala Landing Page with the CTA button "SHOP ALL" is getting 88/100 (Act Score) on the mobile version.
Learn more from this case study

Sol'ace

Sol'aceEye-Tracking Overview
The Sol'ace Landing Page with the CTA button "SHOP ALL" is getting 88/100 (Act Score) on the mobile version.
Learn more from this case study

Huawei

Huawei Mate X3Eye-Tracking Overview
The Huawei Mate X3 Landing Page with the CTA button "Buy" is getting 84/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for Ecommerce Brands

Optimizing Calls to Action (CTAs) for ecommerce can greatly enhance customer engagement and conversions:

  • Clear and Direct Communication: Ensure your CTAs like 'Add to Cart' or 'Buy Now' are straightforward, helping customers understand exactly what they need to do next.
  • Action-Oriented Language: Use verbs that encourage immediate action, such as 'Shop', 'Order', or 'Get Yours'. These commands can excite customers about the prospect of purchasing new products.
  • Highlight Benefits: Communicate the advantages of engaging with the CTA. For instance, if offering a special discount, use 'Subscribe and save 10% on your first order!'
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that stand out but remain aesthetic with your brand's theme. This is essential for catching the user's eye on cluttered ecommerce pages.
  • Strategic Placement: Position CTAs in high-visibility areas, preferably above the fold to ensure they are seen immediately, which is vital on product and checkout pages.
  • Optimize for Mobile Users: With many users shopping on mobile, ensure that CTAs are easily clickable and visible across different devices.
  • Create Urgency and Scarcity: Use phrases like 'Limited Time Offer' or 'While Supplies Last' to create urgency, spurring customers to make faster purchase decisions.

By implementing these focused CTA strategies, ecommerce brands can more effectively guide customers through their purchasing process, from product discovery to final transaction.

Mobile Landing Pages with the Best Design

Birchbox

BirchboxEye-Tracking Overview
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
Learn more from this case study

Opal

Opal C1Eye-Tracking Overview
The Opal C1 Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Apple

Apple iPhone 15Eye-Tracking Overview
The Apple iPhone 15 Landing Page is getting 82/100 (Scan Score) on the mobile version.
Learn more from this case study

Sol'ace

Sol'aceEye-Tracking Overview
The Sol'ace Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Nike

Nike Jordan BasketballEye-Tracking Overview
The Nike Jordan Basketball Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Dji

Dji Air 3Eye-Tracking Overview
The Dji Air 3 Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Dior

Dior BeautyEye-Tracking Overview
The Dior Beauty Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Ring

Ring Protect PlansEye-Tracking Overview
The Ring Protect Plans Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

M&Ms

M&MsEye-Tracking Overview
The M&Ms Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Keystone Resort

Keystone Plus PassEye-Tracking Overview
The Keystone Plus Pass Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Ecommerce landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Ecommerce, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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