Inspiration for Excellence

Best Calls to Action on Finance Landing Pages

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A Call to Action (CTA) is an essential component in prompting an audience to interact directly with a financial brand, whether through an informative webinar, a detailed financial report, or a digital interaction such as clicking a button on a banking or investment website. On finance-related webpages, CTAs are crucial to the user interface design, prominently featured through securely designed buttons and clear, authoritative messages. These elements are key in guiding users towards taking specific actions that are advantageous to the financial institution, such as opening an account or enrolling in financial services.  

The effectiveness of a CTA is crucial to the success of a finance landing page. When strategically designed, a call to action seizes the attention of visitors right when they land, presenting them with a clear choice: to act or not. This decision is vital in driving client engagements, from increasing account sign-ups to enhancing investment activities.

In this analysis, we conduct a data-driven examination of various finance landing pages, evaluating their performance based on the effectiveness of their CTA design. Our methodology, built on empirical data and scientific approaches, employs the Act Score—a metric that measures CTA efficiency. By utilizing predictive eye-tracking technology, we scrutinize the timing and placement of CTAs and assess ergonomic design factors to calculate the Act Score. This comprehensive approach allows us to effectively gauge how CTAs engage and convert potential clients, providing actionable insights for optimizing user interaction on financial platforms.

Landing Pages with the Best Design

Explore our curated collection of Finance landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Paypal

Paypal Buy Now Pay Later Landing Page
The Paypal Buy Now Pay Later Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Uvodo

Uvodo Card Landing Page
The Uvodo Card Landing Page is getting 88/100 (Scan Score) on the desktop version.
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Fluz

Fluz Landing Page
The Fluz Landing Page is getting 86/100 (Scan Score) on the desktop version.
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VodaPay

VodaPay Rewards Landing Page
The VodaPay Rewards Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Lemonade

Lemonade Car Insurance Landing Page
The Lemonade Car Insurance Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Swan

Swan Landing Page
The Swan Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Gusto

Gusto Wallet Mobile App Landing Page
The Gusto Wallet Mobile App Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Revolut

Revolut Landing Page
The Revolut Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Visa

Visa Prepaid Cards Landing Page
The Visa Prepaid Cards Landing Page is getting 81/100 (Scan Score) on the desktop version.
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Capital One

Capital One CreditWise Landing Page
The Capital One CreditWise Landing Page is getting 81/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Uvodo

Uvodo Card
The Uvodo Card Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Paypal

Paypal Buy Now Pay Later
The Paypal Buy Now Pay Later Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Lemonade

Lemonade Car Insurance
The Lemonade Car Insurance Landing Page is getting 83/100 (Scan Score) on the mobile version.
Learn more from this case study

Fluz

Fluz
The Fluz Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

VodaPay

VodaPay Rewards
The VodaPay Rewards Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Gusto

Gusto Wallet Mobile App
The Gusto Wallet Mobile App Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Swan

Swan
The Swan Landing Page is getting 78/100 (Scan Score) on the mobile version.
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UBS

UBS Mortgages
The UBS Mortgages Landing Page is getting 77/100 (Scan Score) on the mobile version.
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Visa

Visa Prepaid Cards
The Visa Prepaid Cards Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Capital One

Capital One CreditWise
The Capital One CreditWise Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Finance landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Paypal

Paypal Buy Now Pay Later Landing Page
The Paypal Buy Now Pay Later Landing Page with the CTA button "Start Shopping" is getting 94/100 (Act Score) on the desktop version.
Learn more from this case study

Revolut

Revolut Landing Page
The Revolut Landing Page with the CTA button "Get the app" is getting 93/100 (Act Score) on the desktop version.
Learn more from this case study

Swan

Swan Landing Page
The Swan Landing Page with the CTA button "Request a demo" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Gusto

Gusto Wallet Mobile App Landing Page
The Gusto Wallet Mobile App Landing Page with the CTA button "Download on the App Store" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Lemonade

Lemonade Car Insurance Landing Page
The Lemonade Car Insurance Landing Page with the CTA button "CHECK OUR PRICES" is getting 92/100 (Act Score) on the desktop version.
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Axa

Axa Home Insurance Landing Page
The Axa Home Insurance Landing Page with the CTA button "GET A QUOTE" is getting 91/100 (Act Score) on the desktop version.
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Capital One

Capital One CreditWise Landing Page
The Capital One CreditWise Landing Page with the CTA button "Sign In or Sign Up Now" is getting 91/100 (Act Score) on the desktop version.
Learn more from this case study

UBS

UBS Mortgages Landing Page
The UBS Mortgages Landing Page with the CTA button "Make an appointment" is getting 90/100 (Act Score) on the desktop version.
Learn more from this case study

VodaPay

VodaPay Rewards Landing Page
The VodaPay Rewards Landing Page with the CTA button "Get the app" is getting 89/100 (Act Score) on the desktop version.
Learn more from this case study

Nationwide

Nationwide Dog Insurance Landing Page
The Nationwide Dog Insurance Landing Page with the CTA button "Get a personalized quote" is getting 77/100 (Act Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Most Effective CTA

Swan

SwanEye-Tracking Overview
The Swan Landing Page with the CTA button "Request a demo" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

UBS

UBS MortgagesEye-Tracking Overview
The UBS Mortgages Landing Page with the CTA button "Make an appointment" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Paypal

Paypal Buy Now Pay LaterEye-Tracking Overview
The Paypal Buy Now Pay Later Landing Page with the CTA button "Start Shopping" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Axa

Axa Home InsuranceEye-Tracking Overview
The Axa Home Insurance Landing Page with the CTA button "GET A QUOTE" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

Fluz

FluzEye-Tracking Overview
The Fluz Landing Page with the CTA button "Get Fluz" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Lemonade

Lemonade Car InsuranceEye-Tracking Overview
The Lemonade Car Insurance Landing Page with the CTA button "CHECK OUR PRICES" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Capital One

Capital One CreditWiseEye-Tracking Overview
The Capital One CreditWise Landing Page with the CTA button "Sign In or Sign Up Now" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Revolut

RevolutEye-Tracking Overview
The Revolut Landing Page with the CTA button "Get the app" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

Gusto

Gusto Wallet Mobile AppEye-Tracking Overview
The Gusto Wallet Mobile App Landing Page with the CTA button "Download on the App Store" is getting 82/100 (Act Score) on the mobile version.
Learn more from this case study

Corebridge Financial

Corebridge Financial Life InsuranceEye-Tracking Overview
The Corebridge Financial Life Insurance Landing Page with the CTA button "Get a Quote" is getting 80/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for Financial Services

Optimizing Calls to Action (CTAs) for financial services can significantly enhance client engagement and conversions:

  • Clear and Direct Communication: Ensure your CTAs such as 'Open an Account Today' or 'Get a Free Financial Assessment' are clear, enabling clients to understand exactly what actions they are expected to take.
  • Action-Oriented Language: Use verbs that encourage immediate response, such as 'Apply', 'Calculate', or 'Invest'. These commands help to motivate potential clients about the possibilities of improving their financial health.
  • Highlight Benefits: Communicate the value of engaging with the CTA. For example, if promoting a new investment fund, use 'Subscribe to receive exclusive insights on our High Yield Fund!'
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that stand out while still fitting within the professional aesthetic of your brand. This can help them catch the client’s eye more effectively, especially on busy financial service pages.
  • Strategic Placement: Position CTAs in high visibility areas, preferably above the fold to capture client attention without the need for scrolling. This is crucial on product detail pages and service offer sections.
  • Optimize for Mobile Users: With many clients accessing financial information on their phones, ensure that CTAs are easily clickable and visible on smaller screens, adapted to different device formats.
  • Create Urgency and Scarcity: Use time-sensitive language like 'Limited Time Offer' or 'Sign Up Now and Save' to create a sense of urgency, encouraging quicker decision-making from potential clients.

By implementing these focused CTA strategies, financial service firms can more effectively guide potential clients through their decision-making process, from initial interest to active investment.

Mobile Landing Pages with the Best Design

Uvodo

Uvodo CardEye-Tracking Overview
The Uvodo Card Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Paypal

Paypal Buy Now Pay LaterEye-Tracking Overview
The Paypal Buy Now Pay Later Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Lemonade

Lemonade Car InsuranceEye-Tracking Overview
The Lemonade Car Insurance Landing Page is getting 83/100 (Scan Score) on the mobile version.
Learn more from this case study

Fluz

FluzEye-Tracking Overview
The Fluz Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

VodaPay

VodaPay RewardsEye-Tracking Overview
The VodaPay Rewards Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Gusto

Gusto Wallet Mobile AppEye-Tracking Overview
The Gusto Wallet Mobile App Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Swan

SwanEye-Tracking Overview
The Swan Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

UBS

UBS MortgagesEye-Tracking Overview
The UBS Mortgages Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Visa

Visa Prepaid CardsEye-Tracking Overview
The Visa Prepaid Cards Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Capital One

Capital One CreditWiseEye-Tracking Overview
The Capital One CreditWise Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Finance landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Finance, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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