Inspiration for Excellence

Best Calls to Action: Entertainment & Media Landing Pages

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A Call to Action (CTA) is a key element in spurring an audience to engage directly with an entertainment or media brand, whether it's through an engaging trailer, an insightful article, or a digital prompt such as clicking a button on a streaming service's website. On these webpages, CTAs are critical to the design of the user interface, often accentuated by vividly designed buttons and engaging messages. These features are essential in steering viewers towards actions that enrich their entertainment experience, such as subscribing to a service or watching a new release.  

The impact of a CTA is crucial to the success of a media landing page. When expertly crafted, a call to action immediately attracts visitors' attention upon their arrival, presenting them with a clear choice: to engage or not. This decision is vital in driving viewer engagement, from increasing subscriptions to boosting viewership numbers.

In this overview, we undertake a data-driven analysis of various entertainment and media landing pages, evaluating their performance based on the effectiveness of their CTA design. Our methodology, based on solid data and scientific approaches, incorporates the Act Score—a metric for assessing CTA efficiency. By applying predictive eye-tracking technology, we study the timing and prominence of CTAs and examine ergonomic design considerations to compute the Act Score. This thorough approach allows us to effectively determine how well CTAs engage and convert audiences, providing actionable insights for optimizing user interaction on entertainment and media platforms.

 

Landing Pages with the Best Design

Explore our curated collection of Entertainment & Media landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Discord

Discord Mobile Experience Landing Page
The Discord Mobile Experience Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Spotify

Spotify Premium Landing Page
The Spotify Premium Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Bloomberg

Bloomberg Subscribe Landing Page
The Bloomberg Subscribe Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Nextdoor

Nextdoor Ads Manager Landing Page
The Nextdoor Ads Manager Landing Page is getting 83/100 (Scan Score) on the desktop version.
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The Times

The Times Subscribe Digital Landing Page
The The Times Subscribe Digital Landing Page is getting 82/100 (Scan Score) on the desktop version.
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Brandlive

Brandlive For Marketers Landing Page
The Brandlive For Marketers Landing Page is getting 82/100 (Scan Score) on the desktop version.
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TikTok

TikTok for Business Landing Page
The TikTok for Business Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Cirque du Soleil

Cirque du Soleil Club Cirque Landing Page
The Cirque du Soleil Club Cirque Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Zola

Zola Guest List Landing Page
The Zola Guest List Landing Page is getting 76/100 (Scan Score) on the desktop version.
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Patreon

Patreon for Podcasters Landing Page
The Patreon for Podcasters Landing Page is getting 76/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Discord

Discord Mobile Experience
The Discord Mobile Experience Landing Page is getting 80/100 (Scan Score) on the mobile version.
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Cirque du Soleil

Cirque du Soleil Club Cirque
The Cirque du Soleil Club Cirque Landing Page is getting 78/100 (Scan Score) on the mobile version.
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Nextdoor

Nextdoor Ads Manager
The Nextdoor Ads Manager Landing Page is getting 78/100 (Scan Score) on the mobile version.
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TikTok

TikTok for Business
The TikTok for Business Landing Page is getting 77/100 (Scan Score) on the mobile version.
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Brandlive

Brandlive for Marketers
The Brandlive For Marketers Landing Page is getting 77/100 (Scan Score) on the mobile version.
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Patreon

Patreon for Podcasters
The Patreon for Podcasters Landing Page is getting 77/100 (Scan Score) on the mobile version.
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Spotify

Spotify Premium
The Spotify Premium Landing Page is getting 75/100 (Scan Score) on the mobile version.
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Zola

Zola Guest List
The Zola Guest List Landing Page is getting 75/100 (Scan Score) on the mobile version.
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The Times

The Times Subscribe
The The Times Subscribe Digital Landing Page is getting 74/100 (Scan Score) on the mobile version.
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NBA

NBA League Pass
The NBA League Pass Landing Page is getting 74/100 (Scan Score) on the mobile version.
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Landing Pages with the Most Effective CTA

Explore our curated collection of Entertainment & Media landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

TikTok

TikTok for Business Landing Page
The TikTok for Business Landing Page with the CTA button "Create now" is getting 94/100 (Act Score) on the desktop version.
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Spotify

Spotify Premium Landing Page
The Spotify Premium Landing Page with the CTA button "Try Free For 1 Month" is getting 93/100 (Act Score) on the desktop version.
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Bloomberg

Bloomberg Subscribe Landing Page
The Bloomberg Subscribe Landing Page with the CTA button "Continue with Annual Access" is getting 93/100 (Act Score) on the desktop version.
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The Times

The Times Subscribe Digital Landing Page
The The Times Subscribe Digital Landing Page with the CTA button "Start Trial" is getting 93/100 (Act Score) on the desktop version.
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Vogue

Vogue Club Membership Landing Page
The Vogue Club Membership Landing Page with the CTA button "SELECT" is getting 92/100 (Act Score) on the desktop version.
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Discord

Discord Mobile Experience Landing Page
The Discord Mobile Experience Landing Page with the CTA button "Learn more" is getting 92/100 (Act Score) on the desktop version.
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NBA

NBA League Pass Landing Page
The NBA League Pass Landing Page with the CTA button "Subscribe" is getting 90/100 (Act Score) on the desktop version.
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Brandlive

Brandlive For Marketers Landing Page
The Brandlive For Marketers Landing Page with the CTA button "See Brandlive in action" is getting 89/100 (Act Score) on the desktop version.
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Nextdoor

Nextdoor Ads Manager Landing Page
The Nextdoor Ads Manager Landing Page with the CTA button "Sign up now" is getting 89/100 (Act Score) on the desktop version.
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Zola

Zola Guest List Landing Page
The Zola Guest List Landing Page with the CTA button "Start your guest list" is getting 87/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

TikTok

TikTok for BusinessEye-Tracking Overview
The TikTok for Business Landing Page with the CTA button "Create now" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Spotify

Spotify PremiumEye-Tracking Overview
The Spotify Premium Landing Page with the CTA button "Try Free For 1 Month" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

NBA

NBA League PassEye-Tracking Overview
The NBA League Pass Landing Page with the CTA button "Subscribe" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

Bloomberg

Bloomberg SubscribeEye-Tracking Overview
The Bloomberg Subscribe Landing Page with the CTA button "Continue with Annual Access" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Zola

Zola Guest ListEye-Tracking Overview
The Zola Guest List Landing Page with the CTA button "Start your guest list" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Vogue

Vogue Club MembershipEye-Tracking Overview
The Vogue Club Membership Landing Page with the CTA button "SELECT" is getting 92/100 (Act Score) on the mobile version.
Learn more from this case study

Brandlive

Brandlive for MarketersEye-Tracking Overview
The Brandlive For Marketers Landing Page with the CTA button "See Brandlive in action" is getting 90/100 (Act Score) on the mobile version.
Learn more from this case study

The Times

The Times SubscribeEye-Tracking Overview
The The Times Subscribe Digital Landing Page with the CTA button "Start Trial" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

Nextdoor

Nextdoor Ads ManagerEye-Tracking Overview
The Nextdoor Ads Manager Landing Page with the CTA button "Sign up now" is getting 88/100 (Act Score) on the mobile version.
Learn more from this case study

Disneyland Paris

Disneyland Paris Halloween FestivalEye-Tracking Overview
The Disneyland Paris Halloween Festival Landing Page with the CTA button "Book now" is getting 87/100 (Act Score) on the mobile version.
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CTA Best Practices for Entertainment & Media Brands

Optimizing Calls to Action (CTAs) for entertainment and media brands can significantly boost viewer engagement and conversions:

  • Clear and Direct Communication: Ensure that your CTAs such as 'Watch Now' or 'Subscribe for More' are straightforward, allowing viewers to understand exactly what actions they are expected to take.
  • Action-Oriented Language: Use verbs that encourage immediate action, such as 'Stream', 'Download', or 'Join'. These commands help to excite potential viewers about new shows or exclusive content.
  • Highlight Benefits: Communicate the advantages of engaging with the CTA. For example, if promoting a new series, use 'Sign up to watch the premiere of Series X and get exclusive behind-the-scenes content!'
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that grab attention yet fit within the aesthetic of your brand. This is crucial for capturing the user's eye in a visually competitive media environment.
  • Strategic Placement: Position CTAs in high-visibility areas, preferably above the fold, to ensure they capture user attention immediately, which is vital on landing and content pages.
  • Optimize for Mobile Users: With many viewers accessing content on their phones, ensure that CTAs are easily clickable and visible across different screen sizes.
  • Create Urgency and Scarcity: Use phrases like 'Limited Time' or 'Exclusive Offer' to instill a sense of urgency, encouraging quicker engagement from viewers.

By employing these focused CTA strategies, entertainment and media brands can more effectively guide viewers through their content journey, from initial interest to active engagement.

Mobile Landing Pages with the Best Design

Discord

Discord Mobile ExperienceEye-Tracking Overview
The Discord Mobile Experience Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Cirque du Soleil

Cirque du Soleil Club CirqueEye-Tracking Overview
The Cirque du Soleil Club Cirque Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

Nextdoor

Nextdoor Ads ManagerEye-Tracking Overview
The Nextdoor Ads Manager Landing Page is getting 78/100 (Scan Score) on the mobile version.
Learn more from this case study

TikTok

TikTok for BusinessEye-Tracking Overview
The TikTok for Business Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Brandlive

Brandlive for MarketersEye-Tracking Overview
The Brandlive For Marketers Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Patreon

Patreon for PodcastersEye-Tracking Overview
The Patreon for Podcasters Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Spotify

Spotify PremiumEye-Tracking Overview
The Spotify Premium Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Zola

Zola Guest ListEye-Tracking Overview
The Zola Guest List Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

The Times

The Times SubscribeEye-Tracking Overview
The The Times Subscribe Digital Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

NBA

NBA League PassEye-Tracking Overview
The NBA League Pass Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Entertainment & Media landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Entertainment & Media, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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