Inspiration for Excellence

Top Calls to Action on Leading Sales Landing Pages

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 A Call to Action (CTA) is an essential component in prompting audience interaction with a brand, whether it be through an engaging presentation, a compelling article, or a direct interaction such as clicking a button on a website. On sales landing pages, CTAs are a key element of the user interface design, prominently featured through boldly designed buttons and persuasive messages. These elements are crucial in navigating users toward specific outcomes that favor the business, like completing a purchase or signing up for a service.  

The effectiveness of a CTA is critical to the success of a sales page. When effectively crafted, a call to action grabs the attention of visitors right when they land, giving them a straightforward choice: to act or not. This decision is crucial in driving sales conversions, from sparking initial interest to completing transactions.

 

In this article, we undertake a data-driven analysis of various sales landing pages, evaluating their success through the efficiency of their CTA design. Our methodology, based on empirical evidence and scientific principles, utilizes the Act Score—a measurement that gauges CTA effectiveness. With predictive eye-tracking technology, we analyze the timing and positioning of CTA deployment, and consider ergonomic design factors to determine the Act Score. This thorough approach helps us accurately assess how well CTAs perform in engaging and converting visitors, providing valuable insights for optimizing sales engagement on landing pages.

 

Landing Pages with the Best Design

Explore our curated collection of Sales landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Apple

Apple iPhone 15 Landing Page
The Apple iPhone 15 Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Birchbox

Birchbox Landing Page
The Birchbox Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Opal

Opal C1 Landing Page
The Opal C1 Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Le Bristol

Le Bristol Prestige Room Landing Page
The Le Bristol Prestige Room Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Spotify

Spotify Premium Landing Page
The Spotify Premium Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Bloomberg

Bloomberg Subscribe Landing Page
The Bloomberg Subscribe Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Keystone Resort

Keystone Plus Pass Landing Page
The Keystone Plus Pass Landing Page is getting 83/100 (Scan Score) on the desktop version.
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NOW

NOW Mobile Landing Page
The NOW Mobile Landing Page is getting 83/100 (Scan Score) on the desktop version.
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The Times

The Times Subscribe Digital Landing Page
The The Times Subscribe Digital Landing Page is getting 82/100 (Scan Score) on the desktop version.
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Rocket Lawyer

Rocket Lawyer Rocket Legal+ Landing Page
The Rocket Lawyer Rocket Legal+ Landing Page is getting 82/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Birchbox

Birchbox
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
Learn more from this case study

Opal

Opal C1
The Opal C1 Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Le Bristol

Le Bristol Prestige Room
The Le Bristol Prestige Room Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Apple

Apple iPhone 15
The Apple iPhone 15 Landing Page is getting 82/100 (Scan Score) on the mobile version.
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Rocket Lawyer

Rocket Lawyer Rocket Legal+
The Rocket Lawyer Rocket Legal+ Landing Page is getting 80/100 (Scan Score) on the mobile version.
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Dji

Dji Air 3
The Dji Air 3 Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Sunbasket

Sunbasket Offer
The Sunbasket Offer Landing Page is getting 77/100 (Scan Score) on the mobile version.
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M&Ms

M&Ms
The M&Ms Landing Page is getting 77/100 (Scan Score) on the mobile version.
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Paris 2024

Paris 2024 Tickets
The Paris 2024 Tickets Landing Page is getting 76/100 (Scan Score) on the mobile version.
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Keystone Resort

Keystone Plus Pass
The Keystone Plus Pass Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Sales landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Apple

Apple iPhone 15 Landing Page
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

Birchbox

Birchbox Landing Page
The Birchbox Landing Page with the CTA button "Build Your Box" is getting 95/100 (Act Score) on the desktop version.
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Peugeot

Peugeot New 2008 Landing Page
The Peugeot New 2008 Landing Page with the CTA button "CONFIGURE AND ORDER" is getting 94/100 (Act Score) on the desktop version.
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Curology

Curology Free Trial Landing Page
The Curology Free Trial Landing Page with the CTA button "Unlock your offer" is getting 93/100 (Act Score) on the desktop version.
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Spotify

Spotify Premium Landing Page
The Spotify Premium Landing Page with the CTA button "Try Free For 1 Month" is getting 93/100 (Act Score) on the desktop version.
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Bloomberg

Bloomberg Subscribe Landing Page
The Bloomberg Subscribe Landing Page with the CTA button "Continue with Annual Access" is getting 93/100 (Act Score) on the desktop version.
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The Times

The Times Subscribe Digital Landing Page
The The Times Subscribe Digital Landing Page with the CTA button "Start Trial" is getting 93/100 (Act Score) on the desktop version.
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Malaysia Airlines

Malaysia Airlines MHinsure Landing Page
The Malaysia Airlines MHinsure Landing Page with the CTA button "Buy Now" is getting 92/100 (Act Score) on the desktop version.
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Dji

Dji Air 3 Landing Page
The Dji Air 3 Landing Page with the CTA button "Shop Now" is getting 92/100 (Act Score) on the desktop version.
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Vogue

Vogue Club Membership Landing Page
The Vogue Club Membership Landing Page with the CTA button "SELECT" is getting 92/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Apple

Apple iPhone 15Eye-Tracking Overview
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Spotify

Spotify PremiumEye-Tracking Overview
The Spotify Premium Landing Page with the CTA button "Try Free For 1 Month" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

LiveWire

LiveWire S2 Del MarEye-Tracking Overview
The LiveWire S2 Del Mar Landing Page with the CTA button "RESERVE NOW" is getting 94/100 (Act Score) on the mobile version.
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NBA

NBA League PassEye-Tracking Overview
The NBA League Pass Landing Page with the CTA button "Subscribe" is getting 94/100 (Act Score) on the mobile version.
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Curology

Curology Free TrialEye-Tracking Overview
The Curology Free Trial Landing Page with the CTA button "Unlock your offer" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Bloomberg

Bloomberg SubscribeEye-Tracking Overview
The Bloomberg Subscribe Landing Page with the CTA button "Continue with Annual Access" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Opal

Opal C1Eye-Tracking Overview
The Opal C1 Landing Page with the CTA button "Order Now" is getting 93/100 (Act Score) on the mobile version.
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M&Ms

M&MsEye-Tracking Overview
The M&Ms Landing Page with the CTA button "design your own" is getting 92/100 (Act Score) on the mobile version.
Learn more from this case study

Vogue

Vogue Club MembershipEye-Tracking Overview
The Vogue Club Membership Landing Page with the CTA button "SELECT" is getting 92/100 (Act Score) on the mobile version.
Learn more from this case study

The Times

The Times SubscribeEye-Tracking Overview
The The Times Subscribe Digital Landing Page with the CTA button "Start Trial" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for Sales Pages

Optimizing Calls to Action (CTAs) for sales pages is essential for maximizing conversions and enhancing customer engagement:

  • Clear and Direct Communication: Ensure your CTAs like 'Buy Now', 'Add to Cart', or 'Claim Your Discount' are straightforward, letting customers know exactly what actions they are expected to take.
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that are eye-catching and fit well within the aesthetic of your sales page. This helps them stand out and draws the user’s attention effectively.
  • Action-Oriented Language: Use verbs that encourage immediate action, such as 'Shop', 'Order', or 'Save Now'. These commands create excitement and motivate customers to make a purchase.
  • Highlight Benefits: Clearly communicate the value of engaging with the CTA. For instance, if offering a discount, use 'Get 20% Off Your First Purchase When You Buy Today!' to emphasize the savings and benefits of taking immediate action.
  • Strategic Placement: Position CTAs in high-visibility areas, especially above the fold and at critical points throughout the sales page, to ensure they are easily noticed without needing to scroll.
  • Optimize for Mobile Users: With a significant number of transactions occurring on mobile devices, ensure that your CTAs are easily clickable and visible on smaller screens.
  • Create Urgency and Scarcity: Use phrases like 'Limited Time Offer' or 'While Supplies Last' to instill a sense of urgency, encouraging quicker decision-making and boosting immediate sales.

By implementing these tailored CTA strategies on your sales pages, you can effectively guide customers through the purchasing process, driving sales and increasing revenue.

Mobile Landing Pages with the Best Design

Birchbox

BirchboxEye-Tracking Overview
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
Learn more from this case study

Opal

Opal C1Eye-Tracking Overview
The Opal C1 Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Le Bristol

Le Bristol Prestige RoomEye-Tracking Overview
The Le Bristol Prestige Room Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Apple

Apple iPhone 15Eye-Tracking Overview
The Apple iPhone 15 Landing Page is getting 82/100 (Scan Score) on the mobile version.
Learn more from this case study

Rocket Lawyer

Rocket Lawyer Rocket Legal+Eye-Tracking Overview
The Rocket Lawyer Rocket Legal+ Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Dji

Dji Air 3Eye-Tracking Overview
The Dji Air 3 Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Sunbasket

Sunbasket OfferEye-Tracking Overview
The Sunbasket Offer Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

M&Ms

M&MsEye-Tracking Overview
The M&Ms Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Paris 2024

Paris 2024 TicketsEye-Tracking Overview
The Paris 2024 Tickets Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Keystone Resort

Keystone Plus PassEye-Tracking Overview
The Keystone Plus Pass Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Sales landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Sales, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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