Inspiration for Excellence

Top Calls to Action on Leading Click-Through Landing Pages

Call to Action (CTA) is an essential element in driving audience interaction with a brand, whether through verbal prompts, written content, or digital engagements like clicking a button on a webpage. On Click-Through landing pages, CTAs play a central role in the design of the user interface, highlighted with well-crafted buttons and persuasive messages. These features are crucial in steering users towards specific outcomes, such as navigating to another page or completing a form.  

The impact of a CTA is critical to the success of a Click-Through landing page. An effectively crafted call to action grabs the attention of visitors from the moment they arrive, presenting a straightforward choice: to proceed or not. This decision is key in achieving higher click-through rates, ultimately leading to enhanced lead generation or increased page views.

In this discussion, we delve into an analysis of various Click-Through landing pages, assessing their effectiveness based on the design of their CTAs. Our methodology, relies on concrete data and scientific approaches, incorporating the Act Score—a measure of CTA effectiveness. Using predictive eye-tracking technology, we evaluate the timing and positioning of CTA exposure, and explore ergonomic design elements to determine the Act Score. This detailed method allows us to effectively measure how CTAs prompt actions and enhance visitor engagement, providing valuable insights for optimizing Click-Through rates on landing pages.

Landing Pages with the Most Effective CTA

Explore our curated collection of landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Ark7

Ark7 App Landing Page
The Ark7 App Landing Page with the CTA button "Get the App" is getting 95/100 (Act Score) on the desktop version.
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Uber

Uber Drive Landing Page
The Uber Drive Landing Page with the CTA button "Get started" is getting 94/100 (Act Score) on the desktop version.
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Antimetal

Antimetal Landing Page
The Antimetal Landing Page with the CTA button "Preview Savings" is getting 94/100 (Act Score) on the desktop version.
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TikTok

TikTok for Business Landing Page
The TikTok for Business Landing Page with the CTA button "Create now" is getting 94/100 (Act Score) on the desktop version.
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Save the Children Fund

Save the Children Donate Landing Page
The Save the Children Donate Landing Page with the CTA button "DONATE NOW" is getting 94/100 (Act Score) on the desktop version.
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Gong

Gong for Marketing Landing Page
The Gong for Marketing Landing Page with the CTA button "See it in action" is getting 94/100 (Act Score) on the desktop version.
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Upskillist

Upskillist Pro Landing Page
The Upskillist Pro Landing Page with the CTA button "Try for free" is getting 94/100 (Act Score) on the desktop version.
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Slack

Slack Free Trial Landing Page
The Slack Free Trial Landing Page with the CTA button "TRY FOR FREE" is getting 94/100 (Act Score) on the desktop version.
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Paypal

Paypal Buy Now Pay Later Landing Page
The Paypal Buy Now Pay Later Landing Page with the CTA button "Start Shopping" is getting 94/100 (Act Score) on the desktop version.
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Branch

Branch For Teams Landing Page
The Branch For Teams Landing Page with the CTA button "BUILD MY OFFICE" is getting 94/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Swan

SwanEye-Tracking Overview
The Swan Landing Page with the CTA button "Request a demo" is getting 95/100 (Act Score) on the mobile version.
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Uber

Uber DriveEye-Tracking Overview
The Uber Drive Landing Page with the CTA button "Get started" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

TikTok

TikTok for BusinessEye-Tracking Overview
The TikTok for Business Landing Page with the CTA button "Create now" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Upskillist

Upskillist ProEye-Tracking Overview
The Upskillist Pro Landing Page with the CTA button "Try for free" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Tolltickets

Tolltickets Toll boxes plansEye-Tracking Overview
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 95/100 (Act Score) on the mobile version.
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Paypal

Paypal Buy Now Pay LaterEye-Tracking Overview
The Paypal Buy Now Pay Later Landing Page with the CTA button "Start Shopping" is getting 95/100 (Act Score) on the mobile version.
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G Adventures

G Adventures Active toursEye-Tracking Overview
The G Adventures Active tours Landing Page with the CTA button "See all Active tours" is getting 95/100 (Act Score) on the mobile version.
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Antimetal

AntimetalEye-Tracking Overview
The Antimetal Landing Page with the CTA button "Preview Savings" is getting 94/100 (Act Score) on the mobile version.
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Axa

Axa Home InsuranceEye-Tracking Overview
The Axa Home Insurance Landing Page with the CTA button "GET A QUOTE" is getting 94/100 (Act Score) on the mobile version.
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Fluz

FluzEye-Tracking Overview
The Fluz Landing Page with the CTA button "Get Fluz" is getting 93/100 (Act Score) on the mobile version.
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CTA Best Practices for Click-Through Landing Pages

Optimizing Calls to Action (CTAs) on click-through landing pages is crucial for driving higher engagement and increasing conversion rates:

     
  • Clear and Direct Communication: Ensure your CTAs like 'Learn More' or 'See Plans' are straightforward, clearly indicating the action you want the visitor to take.
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  • Visually Striking Design: Design your CTAs with bold, contrasting colors that pop against the page background, making them stand out to immediately catch the user’s attention.
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  • Action-Oriented Language: Use compelling verbs like 'Discover', 'Start', or 'Unlock' to motivate visitors to click through and engage further with your content or offers.
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  • Highlight Benefits: Clearly communicate the advantages of clicking the CTA, such as 'Access Exclusive Content' or 'Get Instant Discounts' to emphasize immediate value.
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  • Strategic Placement: Position CTAs prominently, ideally above the fold and at other strategic points across the page to ensure they are easily noticed without scrolling.
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  • Optimize for Mobile Users: Given the high volume of mobile traffic, ensure that your CTAs are easily clickable and well-sized for a range of mobile devices.
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  • Create Urgency and Scarcity: Use phrases like 'Limited Time Offer' or 'Act Now' to instill a sense of urgency, encouraging visitors to take action immediately.
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By implementing these targeted CTA strategies on your click-through landing pages, you can effectively guide visitors towards making a purchase or signing up, thereby boosting your conversion rates significantly.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Click-Through, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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