Inspiration for Excellence

Top Calls to Action on Leading Click-Through Landing Pages

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Call to Action (CTA) is an essential element in driving audience interaction with a brand, whether through verbal prompts, written content, or digital engagements like clicking a button on a webpage. On Click-Through landing pages, CTAs play a central role in the design of the user interface, highlighted with well-crafted buttons and persuasive messages. These features are crucial in steering users towards specific outcomes, such as navigating to another page or completing a form.  

The impact of a CTA is critical to the success of a Click-Through landing page. An effectively crafted call to action grabs the attention of visitors from the moment they arrive, presenting a straightforward choice: to proceed or not. This decision is key in achieving higher click-through rates, ultimately leading to enhanced lead generation or increased page views.

In this discussion, we delve into an analysis of various Click-Through landing pages, assessing their effectiveness based on the design of their CTAs. Our methodology, relies on concrete data and scientific approaches, incorporating the Act Score—a measure of CTA effectiveness. Using predictive eye-tracking technology, we evaluate the timing and positioning of CTA exposure, and explore ergonomic design elements to determine the Act Score. This detailed method allows us to effectively measure how CTAs prompt actions and enhance visitor engagement, providing valuable insights for optimizing Click-Through rates on landing pages.

Landing Pages with the Best Design

Explore our curated collection of Click-Through landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Paypal

Paypal Buy Now Pay Later Landing Page
The Paypal Buy Now Pay Later Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Uvodo

Uvodo Card Landing Page
The Uvodo Card Landing Page is getting 88/100 (Scan Score) on the desktop version.
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Fluz

Fluz Landing Page
The Fluz Landing Page is getting 86/100 (Scan Score) on the desktop version.
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VodaPay

VodaPay Rewards Landing Page
The VodaPay Rewards Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Swan

Swan Landing Page
The Swan Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Workable

Workable Survey Report Landing Page
The Workable Survey Report Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Coles Express

Shell Coles Express App Landing Page
The Shell Coles Express App Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Gusto

Gusto Wallet Mobile App Landing Page
The Gusto Wallet Mobile App Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Discord

Discord Mobile Experience Landing Page
The Discord Mobile Experience Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Gong

Gong for Marketing Landing Page
The Gong for Marketing Landing Page is getting 84/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Uvodo

Uvodo Card
The Uvodo Card Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Paypal

Paypal Buy Now Pay Later
The Paypal Buy Now Pay Later Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Fluz

Fluz
The Fluz Landing Page is getting 81/100 (Scan Score) on the mobile version.
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Good Eat'n

Good Eat'n
The Good Eat'n Landing Page is getting 81/100 (Scan Score) on the mobile version.
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VodaPay

VodaPay Rewards
The VodaPay Rewards Landing Page is getting 81/100 (Scan Score) on the mobile version.
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Coles Express

Shell Coles Express App
The Shell Coles Express App Landing Page is getting 80/100 (Scan Score) on the mobile version.
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Airbnb

Airbnb Gift Cards
The Airbnb Gift Cards Landing Page is getting 80/100 (Scan Score) on the mobile version.
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Discord

Discord Mobile Experience
The Discord Mobile Experience Landing Page is getting 80/100 (Scan Score) on the mobile version.
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Nike

Nike Jordan Basketball
The Nike Jordan Basketball Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Workable

Workable Survey Report
The Workable Survey Report Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Landing Pages with the Most Effective CTA

Explore our curated collection of Click-Through landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Ark7

Ark7 App Landing Page
The Ark7 App Landing Page with the CTA button "Get the App" is getting 95/100 (Act Score) on the desktop version.
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Uber

Uber Drive Landing Page
The Uber Drive Landing Page with the CTA button "Get started" is getting 94/100 (Act Score) on the desktop version.
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Antimetal

Antimetal Landing Page
The Antimetal Landing Page with the CTA button "Preview Savings" is getting 94/100 (Act Score) on the desktop version.
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TikTok

TikTok for Business Landing Page
The TikTok for Business Landing Page with the CTA button "Create now" is getting 94/100 (Act Score) on the desktop version.
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Save the Children Fund

Save the Children Donate Landing Page
The Save the Children Donate Landing Page with the CTA button "DONATE NOW" is getting 94/100 (Act Score) on the desktop version.
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Gong

Gong for Marketing Landing Page
The Gong for Marketing Landing Page with the CTA button "See it in action" is getting 94/100 (Act Score) on the desktop version.
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Upskillist

Upskillist Pro Landing Page
The Upskillist Pro Landing Page with the CTA button "Try for free" is getting 94/100 (Act Score) on the desktop version.
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Slack

Slack Free Trial Landing Page
The Slack Free Trial Landing Page with the CTA button "TRY FOR FREE" is getting 94/100 (Act Score) on the desktop version.
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Paypal

Paypal Buy Now Pay Later Landing Page
The Paypal Buy Now Pay Later Landing Page with the CTA button "Start Shopping" is getting 94/100 (Act Score) on the desktop version.
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Surfe

Surfe's Landing Page
The Surfe's Landing Page with the CTA button "Start for free" is getting 93/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Swan

SwanEye-Tracking Overview
The Swan Landing Page with the CTA button "Request a demo" is getting 95/100 (Act Score) on the mobile version.
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Uber

Uber DriveEye-Tracking Overview
The Uber Drive Landing Page with the CTA button "Get started" is getting 95/100 (Act Score) on the mobile version.
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TikTok

TikTok for BusinessEye-Tracking Overview
The TikTok for Business Landing Page with the CTA button "Create now" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Upskillist

Upskillist ProEye-Tracking Overview
The Upskillist Pro Landing Page with the CTA button "Try for free" is getting 95/100 (Act Score) on the mobile version.
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Tolltickets

Tolltickets Toll boxes plansEye-Tracking Overview
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 95/100 (Act Score) on the mobile version.
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Paypal

Paypal Buy Now Pay LaterEye-Tracking Overview
The Paypal Buy Now Pay Later Landing Page with the CTA button "Start Shopping" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Antimetal

AntimetalEye-Tracking Overview
The Antimetal Landing Page with the CTA button "Preview Savings" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

Axa

Axa Home InsuranceEye-Tracking Overview
The Axa Home Insurance Landing Page with the CTA button "GET A QUOTE" is getting 94/100 (Act Score) on the mobile version.
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Fluz

FluzEye-Tracking Overview
The Fluz Landing Page with the CTA button "Get Fluz" is getting 93/100 (Act Score) on the mobile version.
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Zola

Zola Guest ListEye-Tracking Overview
The Zola Guest List Landing Page with the CTA button "Start your guest list" is getting 93/100 (Act Score) on the mobile version.
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CTA Best Practices for Click-Through Landing Pages

Optimizing Calls to Action (CTAs) on click-through landing pages is crucial for driving higher engagement and increasing conversion rates:

  • Clear and Direct Communication: Ensure your CTAs like 'Learn More' or 'See Plans' are straightforward, clearly indicating the action you want the visitor to take.
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that pop against the page background, making them stand out to immediately catch the user’s attention.
  • Action-Oriented Language: Use compelling verbs like 'Discover', 'Start', or 'Unlock' to motivate visitors to click through and engage further with your content or offers.
  • Highlight Benefits: Clearly communicate the advantages of clicking the CTA, such as 'Access Exclusive Content' or 'Get Instant Discounts' to emphasize immediate value.
  • Strategic Placement: Position CTAs prominently, ideally above the fold and at other strategic points across the page to ensure they are easily noticed without scrolling.
  • Optimize for Mobile Users: Given the high volume of mobile traffic, ensure that your CTAs are easily clickable and well-sized for a range of mobile devices.
  • Create Urgency and Scarcity: Use phrases like 'Limited Time Offer' or 'Act Now' to instill a sense of urgency, encouraging visitors to take action immediately.

By implementing these targeted CTA strategies on your click-through landing pages, you can effectively guide visitors towards making a purchase or signing up, thereby boosting your conversion rates significantly.

Mobile Landing Pages with the Best Design

Uvodo

Uvodo CardEye-Tracking Overview
The Uvodo Card Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Paypal

Paypal Buy Now Pay LaterEye-Tracking Overview
The Paypal Buy Now Pay Later Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Fluz

FluzEye-Tracking Overview
The Fluz Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Good Eat'n

Good Eat'nEye-Tracking Overview
The Good Eat'n Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

VodaPay

VodaPay RewardsEye-Tracking Overview
The VodaPay Rewards Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Coles Express

Shell Coles Express AppEye-Tracking Overview
The Shell Coles Express App Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Airbnb

Airbnb Gift CardsEye-Tracking Overview
The Airbnb Gift Cards Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Discord

Discord Mobile ExperienceEye-Tracking Overview
The Discord Mobile Experience Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Nike

Nike Jordan BasketballEye-Tracking Overview
The Nike Jordan Basketball Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Workable

Workable Survey ReportEye-Tracking Overview
The Workable Survey Report Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Click-Through landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Click-Through, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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