Inspiration for Excellence

Best B2C Calls to Action on Landing Pages

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 A Call to Action (CTA) is an essential component in compelling consumers to interact directly with a brand, whether it’s through a dynamic advertisement, engaging blog content, or a digital interaction such as clicking a button on a retail website. On B2C webpages, CTAs are central to the user interface design, typically highlighted by creatively designed buttons and enticing messages. These features are crucial in steering consumers toward actions that directly benefit the retail business, such as making an online purchase or signing up for exclusive offers.  

The effectiveness of a CTA is fundamental to the success of a B2C landing page. When expertly crafted, a call to action immediately grabs the attention of consumers as they arrive, presenting them with a decisive choice: to engage or not. This choice is vital in driving consumer actions, from boosting product sales to enhancing customer loyalty.

 

In this analysis, we conduct a data-driven review of various B2C landing pages, evaluating their success based on the effectiveness of their CTA design. Our methodology, built on empirical evidence and scientific practices, involves the Act Score—a measure of CTA efficiency. By applying predictive eye-tracking technology, we analyze the timing and arrangement of CTA deployments, and examine ergonomic design factors to ascertain the Act Score. This comprehensive approach allows us to effectively determine how CTAs capture consumer interest and drive conversions, providing actionable insights for optimizing user engagement on B2C landing pages.

 

Landing Pages with the Best Design

Explore our curated collection of B2C landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Apple

Apple iPhone 15 Landing Page
The Apple iPhone 15 Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Birchbox

Birchbox Landing Page
The Birchbox Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Paypal

Paypal Buy Now Pay Later Landing Page
The Paypal Buy Now Pay Later Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Fluz

Fluz Landing Page
The Fluz Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Claimcompass

ClaimCompass Landing Page
The ClaimCompass Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Opal

Opal C1 Landing Page
The Opal C1 Landing Page is getting 86/100 (Scan Score) on the desktop version.
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VodaPay

VodaPay Rewards Landing Page
The VodaPay Rewards Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Lemonade

Lemonade Car Insurance Landing Page
The Lemonade Car Insurance Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Cunard

Cunard Brochure Request
The Cunard Brochure Request is getting 85/100 (Scan Score) on the desktop version.
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Coles Express

Shell Coles Express App Landing Page
The Shell Coles Express App Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Birchbox

Birchbox
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
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Claimcompass

ClaimCompass
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
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Opal

Opal C1
The Opal C1 Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Le Bristol

Le Bristol Prestige Room
The Le Bristol Prestige Room Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Paypal

Paypal Buy Now Pay Later
The Paypal Buy Now Pay Later Landing Page is getting 84/100 (Scan Score) on the mobile version.
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Lemonade

Lemonade Car Insurance
The Lemonade Car Insurance Landing Page is getting 83/100 (Scan Score) on the mobile version.
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Apple

Apple iPhone 15
The Apple iPhone 15 Landing Page is getting 82/100 (Scan Score) on the mobile version.
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OhmConnect

OhmConnect Texas
The OhmConnect Texas Landing Page is getting 81/100 (Scan Score) on the mobile version.
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Fluz

Fluz
The Fluz Landing Page is getting 81/100 (Scan Score) on the mobile version.
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Cunard

Cunard Brochure Request
The Cunard Brochure Request is getting 81/100 (Scan Score) on the mobile version.
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Landing Pages with the Most Effective CTA

Explore our curated collection of B2C landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Apple

Apple iPhone 15 Landing Page
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the desktop version.
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Birchbox

Birchbox Landing Page
The Birchbox Landing Page with the CTA button "Build Your Box" is getting 95/100 (Act Score) on the desktop version.
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Ark7

Ark7 App Landing Page
The Ark7 App Landing Page with the CTA button "Get the App" is getting 95/100 (Act Score) on the desktop version.
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IGS Energy

IGS Energy Green Electricity Landing Page
The IGS Energy Green Electricity Landing Page with the CTA button "SEE AVAILABILITY" is getting 95/100 (Act Score) on the desktop version.
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Uber

Uber Drive Landing Page
The Uber Drive Landing Page with the CTA button "Get started" is getting 94/100 (Act Score) on the desktop version.
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Peugeot

Peugeot New 2008 Landing Page
The Peugeot New 2008 Landing Page with the CTA button "CONFIGURE AND ORDER" is getting 94/100 (Act Score) on the desktop version.
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Paypal

Paypal Buy Now Pay Later Landing Page
The Paypal Buy Now Pay Later Landing Page with the CTA button "Start Shopping" is getting 94/100 (Act Score) on the desktop version.
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OhmConnect

OhmConnect Texas Landing Page
The OhmConnect Texas Landing Page with the CTA button "View Plans" is getting 93/100 (Act Score) on the desktop version.
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Curology

Curology Free Trial Landing Page
The Curology Free Trial Landing Page with the CTA button "Unlock your offer" is getting 93/100 (Act Score) on the desktop version.
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Spotify

Spotify Premium Landing Page
The Spotify Premium Landing Page with the CTA button "Try Free For 1 Month" is getting 93/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Just Eat

Just EatEye-Tracking Overview
The Just Eat Landing Page with the CTA button "Search" is getting 96/100 (Act Score) on the mobile version.
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Apple

Apple iPhone 15Eye-Tracking Overview
The Apple iPhone 15 Landing Page with the CTA button "Buy" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Uber

Uber DriveEye-Tracking Overview
The Uber Drive Landing Page with the CTA button "Get started" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Spotify

Spotify PremiumEye-Tracking Overview
The Spotify Premium Landing Page with the CTA button "Try Free For 1 Month" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Tolltickets

Tolltickets Toll boxes plansEye-Tracking Overview
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 95/100 (Act Score) on the mobile version.
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UBS

UBS MortgagesEye-Tracking Overview
The UBS Mortgages Landing Page with the CTA button "Make an appointment" is getting 95/100 (Act Score) on the mobile version.
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Paypal

Paypal Buy Now Pay LaterEye-Tracking Overview
The Paypal Buy Now Pay Later Landing Page with the CTA button "Start Shopping" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Axa

Axa Home InsuranceEye-Tracking Overview
The Axa Home Insurance Landing Page with the CTA button "GET A QUOTE" is getting 94/100 (Act Score) on the mobile version.
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Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page with the CTA button "Check my flight" is getting 94/100 (Act Score) on the mobile version.
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LiveWire

LiveWire S2 Del MarEye-Tracking Overview
The LiveWire S2 Del Mar Landing Page with the CTA button "RESERVE NOW" is getting 94/100 (Act Score) on the mobile version.
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CTA Best Practices for Consumer Brands

Optimizing Calls to Action (CTAs) for consumer brands can greatly enhance customer engagement and conversions:

  • Clear and Direct Communication: Make sure your CTAs, such as 'Buy Now' or 'Sign Up for Discounts', are clear and concise, helping customers understand exactly what actions they are expected to take.
  • Action-Oriented Language: Use verbs that incite immediate action, such as 'Shop', 'Discover', or 'Join Us'. These phrases help to excite potential customers about new products and offers.
  • Highlight Benefits: Clearly communicate the advantages of engaging with the CTA. For instance, if offering a membership discount, phrase it as 'Register now to receive 20% off on your next purchase!'
  • Visually Striking Design: Design your CTAs with vibrant, contrasting colors that pop yet remain in harmony with your brand’s aesthetic. This is essential for capturing attention in visually busy environments.
  • Strategic Placement: Position CTAs in high-visibility areas, ideally above the fold, to ensure immediate visibility, critical on product pages and during promotions.
  • Optimize for Mobile Users: As many customers shop on their phones, ensure that CTAs are easily clickable and visible on various screen sizes.
  • Create Urgency and Scarcity: Employ phrases like 'Offer Ends Soon' or 'Limited Stock Available' to create urgency, encouraging faster decision-making among shoppers.

By implementing these tailored CTA strategies, B2C companies can more effectively lead customers through their purchasing process, from initial interest to successful transaction.

Mobile Landing Pages with the Best Design

Birchbox

BirchboxEye-Tracking Overview
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
Learn more from this case study

Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
Learn more from this case study

Opal

Opal C1Eye-Tracking Overview
The Opal C1 Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Le Bristol

Le Bristol Prestige RoomEye-Tracking Overview
The Le Bristol Prestige Room Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Paypal

Paypal Buy Now Pay LaterEye-Tracking Overview
The Paypal Buy Now Pay Later Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Lemonade

Lemonade Car InsuranceEye-Tracking Overview
The Lemonade Car Insurance Landing Page is getting 83/100 (Scan Score) on the mobile version.
Learn more from this case study

Apple

Apple iPhone 15Eye-Tracking Overview
The Apple iPhone 15 Landing Page is getting 82/100 (Scan Score) on the mobile version.
Learn more from this case study

OhmConnect

OhmConnect TexasEye-Tracking Overview
The OhmConnect Texas Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Fluz

FluzEye-Tracking Overview
The Fluz Landing Page is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Cunard

Cunard Brochure RequestEye-Tracking Overview
The Cunard Brochure Request is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding B2C landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to B2C, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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