Inspiration for Excellence

Best Calls to Action on Travel Landing Pages

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A Call to Action (CTA) is an essential element in inspiring an audience to interact directly with a travel brand, whether through an enticing travel blog, a captivating promotional video, or a digital interaction such as clicking a button on a travel booking website. On these webpages, CTAs are crucial to the user interface design, often showcased through visually appealing buttons and compelling messages. These elements are key in guiding travelers towards taking specific actions that enrich their travel experience, such as booking a tour or reserving a hotel room.  

The effectiveness of a CTA is critical to the success of a travel landing page. When meticulously crafted, a call to action immediately captures the attention of visitors, offering them a clear choice: to book or not to book. This choice is vital in driving bookings, from securing vacation reservations to selling travel packages.

In this overview, we conduct a data-driven examination of various travel landing pages, evaluating their effectiveness based on the precision of their CTA design. Our methodology, built on empirical data and scientific methods, employs the Act Score—a metric that measures CTA efficiency. By employing predictive eye-tracking technology, we analyze the timing and prominence of CTAs and review ergonomic design factors to compute the Act Score. This comprehensive approach allows us to effectively determine how well CTAs engage and convert potential travelers, providing actionable insights for optimizing user interaction on travel platforms.

Landing Pages with the Best Design

Explore our curated collection of Travel landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Claimcompass

ClaimCompass Landing Page
The ClaimCompass Landing Page is getting 86/100 (Scan Score) on the desktop version.
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Cunard

Cunard Brochure Request
The Cunard Brochure Request is getting 85/100 (Scan Score) on the desktop version.
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Le Bristol

Le Bristol Prestige Room Landing Page
The Le Bristol Prestige Room Landing Page is getting 85/100 (Scan Score) on the desktop version.
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Keystone Resort

Keystone Plus Pass Landing Page
The Keystone Plus Pass Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Airbnb

Airbnb Gift Cards Landing Page
The Airbnb Gift Cards Landing Page is getting 83/100 (Scan Score) on the desktop version.
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Zoom Leisure

Zoom Leisure Landing Page
The Zoom Leisure Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Hertz

Hertz Gold Plus Rewards Overview Landing Page
The Hertz Gold Plus Rewards Overview Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Michelin

Michelin Newsletter Landing Page
The Michelin Newsletter Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Tolltickets

Tolltickets Toll Boxes Plans Landing Page
The Tolltickets Toll Boxes Plans Landing Page is getting 80/100 (Scan Score) on the desktop version.
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American Airlines

American Airlines AAdvantage Program Landing Page
The American Airlines AAdvantage Program Landing Page is getting 79/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Claimcompass

ClaimCompass
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
Learn more from this case study

Le Bristol

Le Bristol Prestige Room
The Le Bristol Prestige Room Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Cunard

Cunard Brochure Request
The Cunard Brochure Request is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Airbnb

Airbnb Gift Cards
The Airbnb Gift Cards Landing Page is getting 80/100 (Scan Score) on the mobile version.
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Zoom Leisure

Zoom Leisure
The Zoom Leisure Landing Page is getting 79/100 (Scan Score) on the mobile version.
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Simbavati

Simbavati Cottage Landing Page
The Simbavati Mvubu Cottage Landing Page is getting 77/100 (Scan Score) on the mobile version.
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Keystone Resort

Keystone Plus Pass
The Keystone Plus Pass Landing Page is getting 76/100 (Scan Score) on the mobile version.
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Hertz

Hertz Gold Plus Rewards Overview
The Hertz Gold Plus Rewards Overview Landing Page is getting 76/100 (Scan Score) on the mobile version.
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Tolltickets

Tolltickets Toll boxes plans
The Tolltickets Toll Boxes Plans Landing Page is getting 74/100 (Scan Score) on the mobile version.
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Spirit Hotel

Spirit Hotel Royal Suite
The Spirit Hotel Royal Suite Landing Page is getting 72/100 (Scan Score) on the mobile version.
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Landing Pages with the Most Effective CTA

Explore our curated collection of Travel landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Malaysia Airlines

Malaysia Airlines MHinsure Landing Page
The Malaysia Airlines MHinsure Landing Page with the CTA button "Buy Now" is getting 92/100 (Act Score) on the desktop version.
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Claimcompass

ClaimCompass Landing Page
The ClaimCompass Landing Page with the CTA button "Check my flight" is getting 92/100 (Act Score) on the desktop version.
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Tolltickets

Tolltickets Toll Boxes Plans Landing Page
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

Hertz

Hertz Gold Plus Rewards Overview Landing Page
The Hertz Gold Plus Rewards Overview Landing Page with the CTA button "Join Now" is getting 91/100 (Act Score) on the desktop version.
Learn more from this case study

Airbnb

Airbnb Gift Cards Landing Page
The Airbnb Gift Cards Landing Page with the CTA button "Buy gift card" is getting 84/100 (Act Score) on the desktop version.
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Sixt

Sixt's Loyalty Program Landing Page
The Sixt's Loyalty Program Landing Page with the CTA button "Register now for Sixt Express Status" is getting 73/100 (Act Score) on the desktop version.
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Michelin

Michelin Newsletter Landing Page
The Michelin Newsletter Landing Page with the CTA button "Submit" is getting 72/100 (Act Score) on the desktop version.
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Keystone Resort

Keystone Plus Pass Landing Page
The Keystone Plus Pass Landing Page with the CTA button "ADD TO CART" is getting 71/100 (Act Score) on the desktop version.
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Cunard

Cunard Brochure Request
The Cunard Brochure Request with the CTA button "Browse our digital brochure" is getting 68/100 (Act Score) on the desktop version.
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Simbavati

Simbavati Mvubu Cottage Landing Page
The Simbavati Mvubu Cottage Landing Page with the CTA button "CHECK AVAILABILITY" is getting 62/100 (Act Score) on the desktop version.
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Mobile Landing Pages with the Most Effective CTA

Tolltickets

Tolltickets Toll boxes plansEye-Tracking Overview
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page with the CTA button "Check my flight" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

Airbnb

Airbnb Gift CardsEye-Tracking Overview
The Airbnb Gift Cards Landing Page with the CTA button "Buy gift card" is getting 92/100 (Act Score) on the mobile version.
Learn more from this case study

Hertz

Hertz Gold Plus Rewards OverviewEye-Tracking Overview
The Hertz Gold Plus Rewards Overview Landing Page with the CTA button "Join Now" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

Disneyland Paris

Disneyland Paris Halloween FestivalEye-Tracking Overview
The Disneyland Paris Halloween Festival Landing Page with the CTA button "Book now" is getting 87/100 (Act Score) on the mobile version.
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Cunard

Cunard Brochure RequestEye-Tracking Overview
The Cunard Brochure Request with the CTA button "Browse our digital brochure" is getting 84/100 (Act Score) on the mobile version.
Learn more from this case study

Le Bristol

Le Bristol Prestige RoomEye-Tracking Overview
The Le Bristol Prestige Room Landing Page with the CTA button "BOOK THIS ROOM" is getting 83/100 (Act Score) on the mobile version.
Learn more from this case study

Malaysia Airlines

Malaysia Airlines MHinsureEye-Tracking Overview
The Malaysia Airlines MHinsure Landing Page with the CTA button "Buy Now" is getting 74/100 (Act Score) on the mobile version.
Learn more from this case study

Michelin

Michelin NewsletterEye-Tracking Overview
The Michelin Newsletter Landing Page with the CTA button "Submit" is getting 71/100 (Act Score) on the mobile version.
Learn more from this case study

Keystone Resort

Keystone Plus PassEye-Tracking Overview
The Keystone Plus Pass Landing Page with the CTA button "ADD TO CART" is getting 69/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for Travel Agencies

Optimizing Calls to Action (CTAs) for travel businesses is crucial for enticing potential travelers and enhancing booking conversions:

  • Visually Striking Design: Design your CTAs with bold, contrasting colors that are visually appealing and stand out on your site, fitting seamlessly within the travel theme.
  • Clear and Direct Communication: Make your CTAs straightforward, such as 'Book Your Flight Today' or 'Reserve This Tour', enabling customers to understand exactly what actions they are expected to take.
  • Action-Oriented Language: Use verbs that inspire immediate action, such as 'Discover', 'Explore', or 'Visit', to stir excitement about new destinations and experiences.
  • Highlight Benefits: Communicate the value of engaging with the CTA, like 'Sign Up for Exclusive Travel Deals and Be the First to Explore New Destinations'.
  • Create Urgency and Scarcity: Use phrases like 'Limited Time Offer' or 'Book Now and Save' to create a sense of urgency, encouraging quicker booking decisions.
  • Strategic Placement: Position CTAs in high-visibility areas, especially above the fold and at key points throughout the booking process to ensure they capture user attention effectively without the need for scrolling.
  • Optimize for Mobile Users: Since many users will access your site via mobile devices, ensure that CTAs are easily clickable and visible on smaller screens.

By adopting these tailored CTA strategies, travel businesses can effectively guide potential customers from dreaming about travel to booking their next adventure, increasing engagement and improving conversion opportunities.

Mobile Landing Pages with the Best Design

Claimcompass

ClaimCompassEye-Tracking Overview
The ClaimCompass Landing Page is getting 87/100 (Scan Score) on the mobile version.
Learn more from this case study

Le Bristol

Le Bristol Prestige RoomEye-Tracking Overview
The Le Bristol Prestige Room Landing Page is getting 84/100 (Scan Score) on the mobile version.
Learn more from this case study

Cunard

Cunard Brochure RequestEye-Tracking Overview
The Cunard Brochure Request is getting 81/100 (Scan Score) on the mobile version.
Learn more from this case study

Airbnb

Airbnb Gift CardsEye-Tracking Overview
The Airbnb Gift Cards Landing Page is getting 80/100 (Scan Score) on the mobile version.
Learn more from this case study

Zoom Leisure

Zoom LeisureEye-Tracking Overview
The Zoom Leisure Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Simbavati

Simbavati Cottage Landing PageEye-Tracking Overview
The Simbavati Mvubu Cottage Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Keystone Resort

Keystone Plus PassEye-Tracking Overview
The Keystone Plus Pass Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Hertz

Hertz Gold Plus Rewards OverviewEye-Tracking Overview
The Hertz Gold Plus Rewards Overview Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Tolltickets

Tolltickets Toll boxes plansEye-Tracking Overview
The Tolltickets Toll Boxes Plans Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

Spirit Hotel

Spirit Hotel Royal SuiteEye-Tracking Overview
The Spirit Hotel Royal Suite Landing Page is getting 72/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Travel landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Travel, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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