Inspiration for Excellence

Best Calls to Action: Automotive Landing Pages

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A Call to Action (CTA) is a critical element in encouraging an audience to interact directly with an automotive brand, whether through an engaging advertisement, a detailed brochure, or a digital interface such as clicking a button on a dealership website. On automotive webpages, CTAs are a fundamental aspect of user interface design, often showcased through dynamically designed buttons and clear, persuasive messages. These features are crucial in directing potential customers towards actions that are advantageous for the dealership, like scheduling a test drive or inquiring about financing options.

The impact of a CTA is decisive for the success of an automotive landing page. When meticulously designed, a call to action immediately captures the attention of visitors, offering them a straightforward choice: to engage or not. This decision is crucial in driving customer interactions, from increasing test drive bookings to accelerating vehicle sales.

In this discussion, we perform a data-driven evaluation of various automotive landing pages, analyzing their effectiveness based on the precision of their CTA design. Our methodology, anchored in empirical data and scientific approaches, employs the Act Score—a measure of CTA effectiveness. By utilizing predictive eye-tracking technology, we investigate the timing and arrangement of CTAs and assess ergonomic design factors to compute the Act Score. This detailed approach enables us to effectively determine how well CTAs engage and convert potential buyers, providing key insights for optimizing user engagement on automotive landing pages.

Landing Pages with the Best Design

Explore our curated collection of Automotive landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Michelin

Michelin Newsletter Landing Page
The Michelin Newsletter Landing Page is getting 80/100 (Scan Score) on the desktop version.
Learn more from this case study

Tolltickets

Tolltickets Toll Boxes Plans Landing Page
The Tolltickets Toll Boxes Plans Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Tesla

Tesla Insurance Landing Page
The Tesla Insurance Landing Page is getting 79/100 (Scan Score) on the desktop version.
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Byd

Byd Seal Landing Page
The Byd Seal Landing Page is getting 79/100 (Scan Score) on the desktop version.
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Iveco

Iveco eDaily Landing Page
The Iveco eDaily Landing Page is getting 78/100 (Scan Score) on the desktop version.
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Ford

Ford Mustang Landing Page
The Ford Mustang Landing Page is getting 77/100 (Scan Score) on the desktop version.
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BMW

BMW iX M60 Landing Page
The BMW iX M60 Landing Page is getting 77/100 (Scan Score) on the desktop version.
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LiveWire

LiveWire S2 Del Mar Landing Page
The LiveWire S2 Del Mar Landing Page is getting 76/100 (Scan Score) on the desktop version.
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Peugeot

Peugeot New 2008 Landing Page
The Peugeot New 2008 Landing Page is getting 75/100 (Scan Score) on the desktop version.
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BMW Motorrad

Bmw Motorrad CE 02 Landing Page
The Bmw Motorrad CE 02 Landing Page is getting 71/100 (Scan Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Best Design

Byd

Byd Seal
The Byd Seal Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Ford

Ford Mustang
The Ford Mustang Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Tesla

Tesla Insurance
The Tesla Insurance Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Peugeot

Peugeot New 2008
The Peugeot New 2008 Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

Tolltickets

Tolltickets Toll boxes plans
The Tolltickets Toll Boxes Plans Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

BMW

BMW iX M60
The BMW iX M60 Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

Iveco

Iveco eDaily
The Iveco eDaily Landing Page is getting 73/100 (Scan Score) on the mobile version.
Learn more from this case study

Michelin

Michelin Newsletter
The Michelin Newsletter Landing Page is getting 71/100 (Scan Score) on the mobile version.
Learn more from this case study

BMW Motorrad

Bmw Motorrad CE 02
The Bmw Motorrad CE 02 Landing Page is getting 70/100 (Scan Score) on the mobile version.
Learn more from this case study

LiveWire

LiveWire S2 Del Mar
The LiveWire S2 Del Mar Landing Page is getting 70/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Automotive landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Peugeot

Peugeot New 2008 Landing Page
The Peugeot New 2008 Landing Page with the CTA button "CONFIGURE AND ORDER" is getting 94/100 (Act Score) on the desktop version.
Learn more from this case study

Tolltickets

Tolltickets Toll Boxes Plans Landing Page
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 92/100 (Act Score) on the desktop version.
Learn more from this case study

LiveWire

LiveWire S2 Del Mar Landing Page
The LiveWire S2 Del Mar Landing Page with the CTA button "RESERVE NOW" is getting 89/100 (Act Score) on the desktop version.
Learn more from this case study

BMW

BMW iX M60 Landing Page
The BMW iX M60 Landing Page with the CTA button "Request for offer" is getting 88/100 (Act Score) on the desktop version.
Learn more from this case study

Ford

Ford Mustang Landing Page
The Ford Mustang Landing Page with the CTA button "Build & Price" is getting 85/100 (Act Score) on the desktop version.
Learn more from this case study

BMW Motorrad

Bmw Motorrad CE 02 Landing Page
The Bmw Motorrad CE 02 Landing Page with the CTA button "CONFIGURE NOW" is getting 80/100 (Act Score) on the desktop version.
Learn more from this case study

Michelin

Michelin Newsletter Landing Page
The Michelin Newsletter Landing Page with the CTA button "Submit" is getting 72/100 (Act Score) on the desktop version.
Learn more from this case study

Iveco

Iveco eDaily Landing Page
The Iveco eDaily Landing Page with the CTA button "Your eDAILY" is getting 64/100 (Act Score) on the desktop version.
Learn more from this case study

Tesla

Tesla Insurance Landing Page
The Tesla Insurance Landing Page with the CTA button "Get Insurance" is getting 62/100 (Act Score) on the desktop version.
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Byd

Byd Seal Landing Page
The Byd Seal Landing Page with the CTA button "TEST DRIVE" is getting 51/100 (Act Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Most Effective CTA

Tolltickets

Tolltickets Toll boxes plansEye-Tracking Overview
The Tolltickets Toll Boxes Plans Landing Page with the CTA button "Choose your product" is getting 95/100 (Act Score) on the mobile version.
Learn more from this case study

LiveWire

LiveWire S2 Del MarEye-Tracking Overview
The LiveWire S2 Del Mar Landing Page with the CTA button "RESERVE NOW" is getting 94/100 (Act Score) on the mobile version.
Learn more from this case study

Ford

Ford MustangEye-Tracking Overview
The Ford Mustang Landing Page with the CTA button "Build & Price" is getting 86/100 (Act Score) on the mobile version.
Learn more from this case study

BMW

BMW iX M60Eye-Tracking Overview
The BMW iX M60 Landing Page with the CTA button "Request for offer" is getting 83/100 (Act Score) on the mobile version.
Learn more from this case study

Peugeot

Peugeot New 2008Eye-Tracking Overview
The Peugeot New 2008 Landing Page with the CTA button "CONFIGURE AND ORDER" is getting 80/100 (Act Score) on the mobile version.
Learn more from this case study

Tesla

Tesla InsuranceEye-Tracking Overview
The Tesla Insurance Landing Page with the CTA button "Get Insurance" is getting 79/100 (Act Score) on the mobile version.
Learn more from this case study

Iveco

Iveco eDailyEye-Tracking Overview
The Iveco eDaily Landing Page with the CTA button "Your eDAILY" is getting 79/100 (Act Score) on the mobile version.
Learn more from this case study

Michelin

Michelin NewsletterEye-Tracking Overview
The Michelin Newsletter Landing Page with the CTA button "Submit" is getting 71/100 (Act Score) on the mobile version.
Learn more from this case study

Byd

Byd SealEye-Tracking Overview
The Byd Seal Landing Page with the CTA button "TEST DRIVE" is getting 69/100 (Act Score) on the mobile version.
Learn more from this case study

BMW Motorrad

Bmw Motorrad CE 02Eye-Tracking Overview
The Bmw Motorrad CE 02 Landing Page with the CTA button "CONFIGURE NOW" is getting 68/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for Automotive Brands

Optimizing Calls to Action (CTAs) for automotive brands can greatly enhance customer engagement and conversion rates:

  • Clear and Direct Communication: Ensure CTAs like 'Book a Test Drive' or 'Get a Quote Today' are straightforward, clearly informing customers of the expected actions.
  • Action-Oriented Language: Use verbs such as 'Discover', 'Explore', and 'Configure Your Car' to prompt immediate action and excite potential customers about the possibilities with a new vehicle.
  • Highlight Benefits: Communicate the benefits of engaging with the CTA. For instance, for a new car model, use 'Register for exclusive updates on the Model X and be the first to test drive!'
  • Visually Striking Design: Design CTAs with bold, contrasting colors that capture attention yet remain consistent with your brand's aesthetic, crucial on detailed automotive pages.
  • Strategic Placement: Place CTAs in high-visibility areas, preferably above the fold, to ensure they are immediately noticeable without needing to scroll, essential on product detail and offer pages.
  • Optimize for Mobile Users: As many customers access car information via mobile, ensure CTAs are easily clickable and visible on smaller screens, adaptable to various device types.
  • Create Urgency and Scarcity: Employ phrases like 'Limited Offer' or 'Reserve Now and Save' to create urgency, encouraging faster decision-making among potential buyers.

By implementing these focused CTA strategies, automotive brands can more effectively navigate potential customers through the purchasing process, from initial interest to final action.

Mobile Landing Pages with the Best Design

Byd

Byd SealEye-Tracking Overview
The Byd Seal Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Ford

Ford MustangEye-Tracking Overview
The Ford Mustang Landing Page is getting 77/100 (Scan Score) on the mobile version.
Learn more from this case study

Tesla

Tesla InsuranceEye-Tracking Overview
The Tesla Insurance Landing Page is getting 76/100 (Scan Score) on the mobile version.
Learn more from this case study

Peugeot

Peugeot New 2008Eye-Tracking Overview
The Peugeot New 2008 Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

Tolltickets

Tolltickets Toll boxes plansEye-Tracking Overview
The Tolltickets Toll Boxes Plans Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

BMW

BMW iX M60Eye-Tracking Overview
The BMW iX M60 Landing Page is getting 74/100 (Scan Score) on the mobile version.
Learn more from this case study

Iveco

Iveco eDailyEye-Tracking Overview
The Iveco eDaily Landing Page is getting 73/100 (Scan Score) on the mobile version.
Learn more from this case study

Michelin

Michelin NewsletterEye-Tracking Overview
The Michelin Newsletter Landing Page is getting 71/100 (Scan Score) on the mobile version.
Learn more from this case study

BMW Motorrad

Bmw Motorrad CE 02Eye-Tracking Overview
The Bmw Motorrad CE 02 Landing Page is getting 70/100 (Scan Score) on the mobile version.
Learn more from this case study

LiveWire

LiveWire S2 Del MarEye-Tracking Overview
The LiveWire S2 Del Mar Landing Page is getting 70/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Automotive landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Automotive, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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