Inspiration for Excellence

Best Calls to Action: Fashion & Beauty Landing Pages

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A Call to Action (CTA) is a fundamental component in inspiring an audience to interact directly with a fashion or beauty brand, whether through an engaging social media post, a captivating blog, or a digital interaction such as clicking a button on an ecommerce site. On fashion and beauty webpages, CTAs are crucial to the design of the user interface, often showcased through elegantly designed buttons and alluring messages. These elements are key in guiding customers towards taking specific actions that are beneficial to the brand, such as making a purchase or signing up for exclusive offers.  

The effectiveness of a CTA is critical to the success of a fashion or beauty landing page. When artfully designed, a call to action immediately captivates visitors upon their arrival, offering them a clear choice: to engage or continue browsing. This choice is essential in driving conversions, from enhancing product sales to expanding the customer base.

In this overview, we conduct a data-driven analysis of various fashion and beauty landing pages, evaluating their success based on the sophistication of their CTA design. Our methodology, based on empirical evidence and scientific methods, utilizes the Act Score—a measurement that assesses CTA efficiency. Employing predictive eye-tracking technology, we analyze the timing and visibility of CTAs and evaluate ergonomic design considerations to determine the Act Score. This thorough strategy allows us to effectively assess how CTAs attract and convert shoppers, providing actionable insights for optimizing customer engagement on fashion and beauty platforms.

Landing Pages with the Best Design

Explore our curated collection of Fashion & Beauty landing pages, meticulously ranked based on the Scan Score, which evaluates how effectively users can scan and comprehend both the visual and textual content of a webpage. Influenced by layout clarity, visual hierarchy, content organization, and readability, a high Scan Score indicates a webpage that is visually appealing and easy to understand at first glance, enhancing user engagement and navigation efficiency.

Birchbox

Birchbox Landing Page
The Birchbox Landing Page is getting 89/100 (Scan Score) on the desktop version.
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Dior

Dior Beauty Landing Page
The Dior Beauty Landing Page is getting 82/100 (Scan Score) on the desktop version.
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Rolex

Rolex Datejust 36 Landing Page
The Rolex Datejust 36 Landing Page is getting 80/100 (Scan Score) on the desktop version.
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Chopard

Chopard Ice Cube Universe Landing Page
The Chopard Ice Cube Universe Landing Page is getting 79/100 (Scan Score) on the desktop version.
Learn more from this case study

Boucheron

Boucheron Carte Blanche Collection Landing Page
The Boucheron Carte Blanche Collection Landing Page is getting 78/100 (Scan Score) on the desktop version.
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The North Face

The North Face Gift Card Landing Page
The The North Face Gift Card Landing Page is getting 78/100 (Scan Score) on the desktop version.
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Curology

Curology Free Trial Landing Page
The Curology Free Trial Landing Page is getting 76/100 (Scan Score) on the desktop version.
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Vogue

Vogue Club Membership Landing Page
The Vogue Club Membership Landing Page is getting 74/100 (Scan Score) on the desktop version.
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Mobile Landing Pages with the Best Design

Birchbox

Birchbox
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
Learn more from this case study

Dior

Dior Beauty
The Dior Beauty Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Rolex

Rolex Datejust 36
The Rolex Datejust 36 Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Boucheron

Boucheron Carte Blanche Collection
The Boucheron Carte Blanche Collection Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

The North Face

The North Face Gift Card
The The North Face Gift Card Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Curology

Curology Free Trial
The Curology Free Trial Landing Page is getting 73/100 (Scan Score) on the mobile version.
Learn more from this case study

Chopard

Chopard Ice Cube Universe
The Chopard Ice Cube Universe Landing Page is getting 71/100 (Scan Score) on the mobile version.
Learn more from this case study

Vogue

Vogue Club Membership
The Vogue Club Membership Landing Page is getting 68/100 (Scan Score) on the mobile version.
Learn more from this case study

Landing Pages with the Most Effective CTA

Explore our curated collection of Fashion & Beauty landing pages, meticulously ranked based on CTA effectiveness. These exemplary cases stem from our extensive UX benchmarking process.

Birchbox

Birchbox Landing Page
The Birchbox Landing Page with the CTA button "Build Your Box" is getting 95/100 (Act Score) on the desktop version.
Learn more from this case study

Curology

Curology Free Trial Landing Page
The Curology Free Trial Landing Page with the CTA button "Unlock your offer" is getting 93/100 (Act Score) on the desktop version.
Learn more from this case study

Vogue

Vogue Club Membership Landing Page
The Vogue Club Membership Landing Page with the CTA button "SELECT" is getting 92/100 (Act Score) on the desktop version.
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The North Face

The North Face Gift Card Landing Page
The The North Face Gift Card Landing Page with the CTA button "SHOP DIGITAL GIFT CARDS" is getting 83/100 (Act Score) on the desktop version.
Learn more from this case study

Rolex

Rolex Datejust 36 Landing Page
The Rolex Datejust 36 Landing Page with the CTA button "Configure" is getting 75/100 (Act Score) on the desktop version.
Learn more from this case study

Chopard

Chopard Ice Cube Universe Landing Page
The Chopard Ice Cube Universe Landing Page with the CTA button "DISCOVER THE JEWELRY" is getting 68/100 (Act Score) on the desktop version.
Learn more from this case study

Dior

Dior Beauty Landing Page
The Dior Beauty Landing Page with the CTA button "Discover" is getting 54/100 (Act Score) on the desktop version.
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Boucheron

Boucheron Carte Blanche Collection Landing Page
The Boucheron Carte Blanche Collection Landing Page with the CTA button "Discover" is getting 49/100 (Act Score) on the desktop version.
Learn more from this case study

Mobile Landing Pages with the Most Effective CTA

Curology

Curology Free TrialEye-Tracking Overview
The Curology Free Trial Landing Page with the CTA button "Unlock your offer" is getting 93/100 (Act Score) on the mobile version.
Learn more from this case study

Vogue

Vogue Club MembershipEye-Tracking Overview
The Vogue Club Membership Landing Page with the CTA button "SELECT" is getting 92/100 (Act Score) on the mobile version.
Learn more from this case study

The North Face

The North Face Gift CardEye-Tracking Overview
The The North Face Gift Card Landing Page with the CTA button "SHOP DIGITAL GIFT CARDS" is getting 89/100 (Act Score) on the mobile version.
Learn more from this case study

Rolex

Rolex Datejust 36Eye-Tracking Overview
The Rolex Datejust 36 Landing Page with the CTA button "Configure" is getting 82/100 (Act Score) on the mobile version.
Learn more from this case study

Chopard

Chopard Ice Cube UniverseEye-Tracking Overview
The Chopard Ice Cube Universe Landing Page with the CTA button "DISCOVER THE JEWELRY" is getting 81/100 (Act Score) on the mobile version.
Learn more from this case study

Birchbox

BirchboxEye-Tracking Overview
The Birchbox Landing Page with the CTA button "Build Your Box" is getting 75/100 (Act Score) on the mobile version.
Learn more from this case study

Boucheron

Boucheron Carte Blanche CollectionEye-Tracking Overview
The Boucheron Carte Blanche Collection Landing Page with the CTA button "Discover" is getting 67/100 (Act Score) on the mobile version.
Learn more from this case study

Dior

Dior BeautyEye-Tracking Overview
The Dior Beauty Landing Page with the CTA button "Discover" is getting 64/100 (Act Score) on the mobile version.
Learn more from this case study

CTA Best Practices for Fashion & Beauty Brands

Optimizing Calls to Action (CTAs) for fashion and beauty brands can significantly boost engagement and conversions:

  • Clear and Direct Communication: Ensure that your CTAs such as 'Shop Now' or 'Subscribe for Updates' are straightforward, allowing customers to understand exactly what actions they are expected to take.
  • Action-Oriented Language: Use verbs that encourage immediate action, such as 'Discover', 'Try', or 'Experience'. These commands help to excite potential customers about new fashion lines or beauty products.
  • Highlight Benefits: Communicate the advantages of engaging with the CTA. For example, if promoting a new skincare line, use 'Sign up for exclusive access to our Skin Renewal Series and transform your skincare routine!'
  • Visually Striking Design: Design your CTAs with bold, contrasting colors that pop yet integrate seamlessly with the aesthetic of your brand. This is crucial for catching the user’s eye in a visually competitive industry.
  • Strategic Placement: Position CTAs in high-visibility areas, preferably above the fold, to ensure they capture user attention immediately, vital on product pages and promotional sections.
  • Optimize for Mobile Users: With many customers shopping via mobile, ensure that CTAs are easily clickable and visible on smaller screens, adaptable to different device formats.
  • Create Urgency and Scarcity: Use phrases like 'Limited Edition' or 'While Supplies Last' to create urgency, encouraging quicker purchases from potential buyers.

By employing these specialized CTA strategies, fashion and beauty brands can more effectively guide potential customers through their shopping journey, from initial interest to final purchase.

Mobile Landing Pages with the Best Design

Birchbox

BirchboxEye-Tracking Overview
The Birchbox Landing Page is getting 89/100 (Scan Score) on the mobile version.
Learn more from this case study

Dior

Dior BeautyEye-Tracking Overview
The Dior Beauty Landing Page is getting 79/100 (Scan Score) on the mobile version.
Learn more from this case study

Rolex

Rolex Datejust 36Eye-Tracking Overview
The Rolex Datejust 36 Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Boucheron

Boucheron Carte Blanche CollectionEye-Tracking Overview
The Boucheron Carte Blanche Collection Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

The North Face

The North Face Gift CardEye-Tracking Overview
The The North Face Gift Card Landing Page is getting 75/100 (Scan Score) on the mobile version.
Learn more from this case study

Curology

Curology Free TrialEye-Tracking Overview
The Curology Free Trial Landing Page is getting 73/100 (Scan Score) on the mobile version.
Learn more from this case study

Chopard

Chopard Ice Cube UniverseEye-Tracking Overview
The Chopard Ice Cube Universe Landing Page is getting 71/100 (Scan Score) on the mobile version.
Learn more from this case study

Vogue

Vogue Club MembershipEye-Tracking Overview
The Vogue Club Membership Landing Page is getting 68/100 (Scan Score) on the mobile version.
Learn more from this case study

Conclusion

Throughout this article, we have highlighted outstanding Fashion & Beauty landing pages that exemplify the effective integration of design and content clarity, all evaluated through the precise lens of the Scan Score. By following best practices, these landing pages not only serve as beacons of visual and textual mastery but also establish standards for user-friendly digital experiences.

Eager to discover actionable insights and elevate your digital strategy with a focus on first impressions and content discovery? Evaluate your own landing pages to identify opportunities for improvement and optimization. Adopt a new perspective on user engagement and watch your interactions soar. Explore our unique assessment process and take the first step towards digital excellence today.

Conclusion

Throughout this article, we've explored exemplary landing pages that demonstrate the power of well-crafted CTAs, all underpinned by rigorous data and scientific methodology. By adhering to best practices tailored to Fashion & Beauty, these landing pages not only serve as a source of inspiration but also set benchmarks for successful digital engagement.

Curious to get insights from a new and pragmatic way to elevate your digital strategy? Assess your own landing pages to uncover hidden opportunities for growth and refinement. Embrace a fresh perspective on conversion rate optimization and watch your results transform. Learn more about our unique assessment process and begin your journey to digital excellence today.

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